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Some of our partners rely on legitimate interests to use your personal data, instead of your consent. You have the right to reject this. View our partners to find out more.
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Manage partners
Our partners use your personal data through cookies to show adverts, analyse traffic and customise experiences for you. You can choose who uses your data, for what purposes and features.
Some of our partners rely on legitimate interests to use your personal data, instead of your consent. You have the right to reject this.
Choose your settings:
Purposes
Features
Partners
We and our 914 advertising partners process your personal data using technology such as cookies in order to serve advertising, analyse our traffic and deliver customised experiences for you. You have a choice in who uses your data and for what purposes.
Some partners do not ask for your consent to process your data, instead, they rely on their legitimate business interest. View our list of partners to see the purposes they believe they have legitimate interest for and how you can object to it.
The Consent Signal (TC String) is stored in the Local Storage with a maximum retention period of 13 months, after which a renewed consent decision is required. Find out more about how your personal data is processed and set your preferences below.
Purposes
Decide how you want your data to be used based on the purposes. Each purpose has a description so you know how we and our partners use your data.
To give consent, choose ‘Accept all’ or tick the box next to the purpose. To remove consent, untick the box next to the purpose.
To reject legitimate interest, untick the relevant legitimate interest box.
To reject legitimate interest and remove consent for all purposes, choose ‘Reject all’.
You can set your consent preferences and determine how you want your data to be used based on the purposes below. Each purpose has a description so that you know how we and our partners use your data.
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Examples:
Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).
Vendors 707
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Examples:
A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
Vendors 652
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Examples:
If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
Vendors 524
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Examples:
An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
Vendors 521
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Examples:
You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
Vendors 233
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Examples:
You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
Vendors 205
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Examples:
You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
Vendors 758
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Examples:
You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
Vendors 374
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Examples:
The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
Vendors 475
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Examples:
A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
Vendors 564
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Examples:
A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
Vendors 141
Special Purposes
These purposes are essential to the delivery of advertising. You cannot opt out of these purposes.
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Examples:
An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Examples:
Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
Examples:
When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.
Features
Features tell you the techniques and types of data our partners use to carry out a purpose. Some features can be blocked by privacy settings on your device. If you reject all purposes, you can limit how features are used by our partners.
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Special Features
These features and the data associated with them, can only be used with your consent.
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
See the partners we work with below. Expand each one to see how they process your data. You can object to legitimate interest processing per vendor.
Vendors who are part of the IAB TCF
Partners will only use your data in line with the purposes you have allowed, using the features declared.
To give consent, choose ‘Accept all’ or tick the box next to the partner. To remove consent, untick the box next to the partner.
To reject legitimate interest, untick the relevant legitimate interest box.
To reject legitimate interest and remove consent for all partners, choose ‘Reject all’.
To manage partners we work with outside the Internet Advertising Bureau framework who are not in this list, go to Google and Amazon to update your settings.
See the partners we work with and how they use your data:
The measures you can take to challenge a Penalty Charge Notice (PCN), and those we take to enforce payment, form a strictly defined legal process.
To understand the rules that must be followed, and to assess your
options at each stage of the process, open the panel below that
reflects your situation.
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I have just received a PCN
This is the formal notification sent when our records show that a
vehicle was photographed in the Congestion Charge zone, we have no
record of payment, and it is neither exempt nor
registered for a 100% discount.
You must not ignore the PCN even if you have paid the charge, are
exempt or registered for a 100% discount. If you fail to either
pay or make a representation to challenge the PCN before the end of the period of 28 days
beginning with the date of service of the PCN, the next notice you
receive will increase the full charge by 50%.
You can now:
Pay PCN within the 14-day period
When issued, the PCN states the full penalty charge due and the
discounted sum available for prompt payment if paid before the end of
the 14-day period beginning with the date of service of the PCN. The
discounted sum is 50% of the full penalty.
If you are going to pay, do
not delay. If you do delay, or are late in making payment then the amount
due will increase.
When issued, the PCN states both the full penalty charge due and the
discounted amount as well as when the discounted amount should be paid. This
discount is available for prompt payment if paid before the end of the
14-day period beginning with the date of service of the PCN.
If you are
going to pay, do not delay. If you delay or are late in making payment
then the full amount will be due and this must be paid within the 28-day
period stated on the PCN. If you do not make payment, the amount due
may increase.
We may issue a Charge Certificate after 28 days if a PCN has not been
either cancelled, paid in full, or has not been paid following a
rejected representation or a refused appeal.
The Charge Certificate increases the amount owed by 50% of
the original amount. If you have forgotten to pay or make a representation then you have lost your right to pay at the original
amount or to make a representation.
We do not have to consider any representations once a Charge Certificate has been issued.
If, however, you did not receive the initial PCN, or a response to
your representation or appeal, please read the details under Statutory
Declarations.
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I have just received a Charge Certificate
Before receiving the Charge Certificate you should have received a PCN.
We may issue a Charge Certificate after 28 days if the PCN has not
been either cancelled, paid in full, or been paid following a rejected representation or a refused appeal.
The Charge Certificate increases the amount owed by 50% of
the original amount. If you did not pay or make a representation, then
you have lost your right to pay the original amount or to make a representation.
We do not have to consider any representations received after a charge certificate has been issued. However, we will consider a late representation if a valid reason is given for the delay.
If, however, you did not receive the PCN, or a response to your representation or appeal, you may make a Statutory Declaration.
If you have still not paid the PCN then 14 days after the service of the Charge Certificate we may apply to the Traffic Enforcement Centre (TEC) to register the penalty charge as an unpaid debt.
You will then be sent an Order for Recovery. This is not a County Court Judgement and will not affect your credit rating.
You should either pay the increased amount stated or, if applicable, make a Statutory Declaration within 21 days of the date of service of the Order for Recovery.
If you fail to take action, this will result in bailiffs being instructed.
You have the right to challenge the registration of the debt by making an application to file a Statutory Declaration Out of Time. When submitting such an application you must explain your reasons for not completing the Statutory Declaration within the original time limit. These reasons may be accepted or rejected by the local authority. If they are rejected, then the case will be referred to a senior officer of the Court at the TEC who will determine whether the application should be granted or refused.
Please be aware that we will review each application submitted Out of Time and may challenge the application in the event that:
There is evidence that you knew of the PCN
You have failed to update the DVLA or DVA with your correct address
You are still resident at the address to which correspondence was sent
There are other grounds under which the application can be challenged
For further guidance on submitting an application to file a Statutory Declaration Out of Time, please refer to the TEC website or contact their helpdesk on 0300 123 1059.
If you have submitted an application to file a Statutory Declaration Out of Time, you should make the bailiff aware of your circumstances and provide them with evidence of the application.
Before you are contacted by one of our contracted enforcement agents, we will have issued a PCN, Charge Certificate and an Order for Recovery. We send these to the registered keeper of the vehicle as held by the DVLA or DVA.
If the PCN has not been paid within 21 days of the Order for Recovery being served, or a Statutory Declaration has not been filed, we will request a Warrant of Control from the Traffic Enforcement Centre (TEC). This will be passed to an enforcement agent to recover the outstanding debt plus any enforcement fees that apply according to the legislation. You will not be sent a copy of the Warrant of Control but you may request a copy directly from the enforcement agent or their office.
All the enforcement agents acting on our behalf are certificated by a County Court and operate in accordance with the governing legislation and our contractual requirements.
Enforcement steps
Enforcement action will initially start with the enforcement agent contacting you by letter or perhaps by telephone. You should not ignore their communications as doing so will result in further costs being incurred.
An enforcement agent will charge fees for the first Enforcement Notice sent (initial letter), they may also charge for visiting your premises if the debt remains unpaid, or an agreed payment plan not in place. If goods are removed, this may include further costs to the outstanding debt.
If you repeatedly ignore the enforcement agents communications, their fees will increase in line with the Taking Control of Goods regulations 2014.
Once a case gets transferred to an enforcement agent, you will no longer have the right to make a representation. If you believe a PCN has been issued incorrectly, please inform the enforcement agent immediately and provide evidence to support your case.
All enforcement agents acting on our behalf are certified in a County Court and operate in accordance with governing legislation and our contractual requirements.