Request ID: FOI-4097-2324 Date published: 16 February 2024
You asked
On TV today
1000 lives lost on London roads last year and again I ask
a How many killed in 40+mph areas
b How many killed in 30+mph areas
cHow many killed in 20+mph areas
d How many killed in 20 or less mph areas
e What is the cost of this advertising campaign
We answered
TfL Ref: FOI-4097-2324
Our Customer Services team has passed over your request of 21st January 2024 asking for information about road safety.
Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy.
Specifically you asked:
“On TV today - 1000 lives lost on London roads last year and again I ask
a How many killed in 40+mph areas b How many killed in 30+mph areas cHow many killed in 20+mph areas d How many killed in 20 or less mph areas e What is the cost of this advertising campaign”.
I can confirm that we hold the information you require.
Please note, the figure cited in the advert does not state that 1000 lives were lost on London roads last year. The statistic relates to the average number of people killed or seriously injured each year between 2018 and 2022, where excessive speed was noted as a contributory factor. The numbers used are from personal injury road traffic collisions occurring on the public highway, reported to TfL by the Metropolitan or City of London police, in accordance with the Department for Transport’s STATS19 national reporting system.
Turning to your specific questions, they are answered as follows. Data is for 2022, the last full year for which data is available, and the last year for which the data cited in the advert your refer to relates (albeit, as per your request, the data below refers to fatalities only, not to fatalities and serious injuries as cited in the advert):
Question a) How many killed in 40+mph areas
Answer: 23
Question b) How many killed in 30mph areas:
Answer: 47
Question c) How many killed in 20mph areas:
Answer: 32
Question d) How many killed in 20 or less mph areas
Answer: For 20mph areas the answer is 32, as already given above in answer to question c. There are no speed limits below 20mph on the public highway.
The total road fatalities in London in 2022 = 102
Question e) What is the cost of this advertising campaign?
Answer: The advertising cost to date is £584,260.56
If this is not the information you are looking for, or if you are unable to access it for any reason, please do not hesitate to contact me.
Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.
Yours sincerely,
David Wells FOI Case Officer FOI Case Management Team General Counsel Transport for London
