Request ID: FOI-2087-2324 Date published: 12 October 2023
You asked
I am writing about the re-decoration of Bond Street to Burberry Street.
1) Did a company or external organisation pay for this? If so:
a) How much did they pay?
b) Please disclose all correspondence with the company about the re-decoration.
2) How much did the re-decoration cost to perform?
3) Were any Impact Assessments made, such as potential confusion to tourists? Please disclose them if so.
4) What was the highest level/grade of sign-off for this re-decoration? Please disclose the briefing or documentation given to them for approval.
5) Was either City Hall or the Mayor of London personally informed or sought for approval?
We answered
Our Ref: FOI-2087-2324
Thank you for your request received on 15 September 2023 asking for information about the renaming of Bond Street Station to ‘Burberry Street’.
Your request has been considered in accordance with the requirements of the Freedom of Information (FOI) Act and our information access policy. I can confirm that we do hold the information you require. You asked for:
1) Did a company or external organisation pay for this? If so:
a. How much did they pay?
TfL received £200k of sponsorship revenue from Burberry for the temporary station rename. In addition to this, Burberry covered all printing and production costs. Full details of this agreement can be found at the following link: https://content.tfl.gov.uk/burberry-station-contract-acc.pdf
b. Please disclose all correspondence with the company about the re-decoration.
An answer to this was issued in response to a recent, similar FOI request which can be seen here:
4) What was the highest level/grade of sign-off for this re-decoration? Please disclose the briefing or documentation given to them for approval.
All commercial activations and partnerships are subject to comprehensive approval processes from several parts of the business which will vary according to the project. A campaign on a page document is created and shared in advance with all key directors and project stakeholders, please find a copy attached. In this instance, the temporary station rename concept was approved by The Head of Customer, Information Design and Partnerships and The Customer Director.
5) Was either City Hall or the Mayor of London personally informed or sought for approval?
City Hall were informed about the project prior to it going live. If this is not the information you are looking for, or if you are unable to access it for any reason, please do not hesitate to contact me.
Please see the attached information sheet for details of your right to appeal.
Yours sincerely
Gemma Jacob Senior FOI Case Officer FOI Case Management Team General Counsel Transport for London
