Assessments of risks relating to promotional station name changes
Request ID: FOI-2110-2324 Date published: 02 October 2023
You asked
Please provide details of assessments undertaken regarding the risks associated with promotional name changes of station branding (eg: Burberry Street). This should include assessments of risks to public safety in the event of needing to contact the emergency services and subsequent confusion regarding the location of an incident.
Please include information relating to the assessment of compliance with the Equality Act with specific regard to accessibility and the impact on customers for whom their first language is not English.
We answered
Our ref: FOI-2110-2324/GH Thank you for your request received by Transport for London (TfL) on 15 September 2023 asking for information about the assessments of risks relating to promotional station name changes. Your request has been considered under the requirements of the Freedom of Information Act 2000 and our information access policy. For short term changes we do not carry out a formal Equality Impact Assessment, but we do a comprehensive site survey at the station with station staff, in advance of agreeing partnerships, to consider customer impacts and agree which parts of the station can be changed. During this activation, the station entrance, signage and the TfL roundels on the Central, Jubilee and Elizabeth line platforms were rebranded to feature knight blue, the brand colour of Burberry. Not all roundels were changed. Corridor and Cross-track roundels were unchanged and roundels in passageways between platforms were unchanged to assist customers, and signage within trains, including the in-car digital displays which show what the next station is, automated train announcements, and route maps within the trains, were not changed as part of the temporary take-over. There were no changes to other digital information, for example TfL Journey Planner or our app, TfL Go. Station staff were fully briefed in advance and also made announcements on platforms to assist customers. If you are not satisfied with this response please see the attached information sheet for details of your right to appeal. Yours sincerely Graham Hurt FOI Case Officer FOI Case Management Team General Counsel Transport for London
