FOI request detail

Freedom of Information request - TfL branding and marketing

Request ID: FOI-1898-2324
Date published: 25 September 2023

You asked
Dear TfL Can you please provide information on the cost of the TfL brand design, e.g. cost of creating the logo (most recent incarnation) and brand guidelines? How much did the brand process cost? Who is the supplier that is the brand guardian for TfL and how were they appointed, and what is the annual spend with this agency?

We answered

Our ref: FOI-1898-2324/GH

Thank you for your request received by Transport for London (TfL) on 31 August 2023 asking for information about TfL branding and marketing.

Your request has been considered under the requirements of the Freedom of Information Act 2000 and our information access policy. I can confirm that we do hold the information you require.

TfL’s core branding is carried out by our internal design team with no external costs. The last time the core TfL brand was updated was in 2013 when we adopted the “Every Journey Matters’ strapline into our core branding.

Further information on our branding can be found on our website:

https://tfl.gov.uk/info-for/suppliers-and-contractors/design-standards

If this is not the information you are looking for, or if you are unable to access it for some reason, please do not hesitate to contact me.

If you are not satisfied with this response please see the attached information sheet for details of your right to appeal.

Yours sincerely

Graham Hurt
FOI Case Officer
FOI Case Management Team
General Counsel
Transport for London

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