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Advertising and service information standard
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Basic elements standard
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Colour standard
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Digital display standards
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Display stands standard
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Door signs in the customer environment standard
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FORS logo usage standard
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Gateline graphics standard
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Interchange signs standard
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Line diagram standard
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London Travel Information and Tickets fascia standard
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Pictogram standard
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Product design guidelines
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Safety and supplementary notices standard
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Staff name badge standard
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Standard for TfL products
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Stationery standard
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Street map design standard
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Supplementary signs standard
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Support vehicle livery standard
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Ticket vending machine graphics standard
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Validator graphics standard
Design standards
We do this by ensuring:
- The correct positioning of branding elements
- The correct use of corporate typefaces
- Compliance with the Equality Act 2010
Design standards are also useful for promoting safety by making sure our messages help passengers use the transport network with ease and confidence.
Modal differences
We have produced a range of design standards for use by staff, suppliers and design agencies involved in graphic design and layout.
Although some guidelines apply across different modes and business areas, key differences between them mean it is essential that the correct set of standards is applied.