Design & branding

Use our data - not our brand

If people see our brand, such as an app in TfL font, something named 'official' or using our logos and trademarks (such as the roundel or Oyster card), they'll think that we've produced or endorsed the app. This means that we get the credit for all your hard work - as well as the blame if something goes wrong.

Examples of how NOT to use our branding

Please don't

  • Use or adapt our branding
  • Use our trademarks (this includes use as part of app names, e.g. 'London Tube Status app', 'Tube map app', 'Santander Cycles app' 'TfL Go app' or 'Oyster and Contactless app'). The TfL roundel is a trademark of TfL
  • Use the Oyster logo or colour schema
  • Use our maps without a licence
  • Use New Johnston font without a license
  • Edit or alter our logos or trademarks
  • Use any terms that imply a commercial partnership with TfL (like 'official' or 'in partnership')
  • Remove or change any file paths to logos or the official colour scheme within feeds

Please do:

  • Follow our design standards if using our trademarks and logos with our permission in a map. Read the design standards
  • Use the words 'London Underground', 'Tube','London Buses', 'DLR', 'London Overground', 'London River Services' and 'IFS Cloud Cable Car', but only (1) in travel tools to label services, for service messaging, journey planning and wayfinding; and (2) in app store descriptions and marketing to describe services
  • Call the cycle hire scheme 'Santander Cycles' - they're the sponsor, so it's part of the deal
  • Include any branding supplied by feeds

Service updates

We have created a style guide to show you how we display live Tube travel information and provide guidance on how to reproduce this.