Design & branding

There are a few things we'd like you to be aware of when using our data, like not using our brands.

Use our data, but don't pretend to be us

If people see our brand, such as an app in TfL font, something named 'official' or using our logo (the roundel), they'll think that we've produced or endorsed the app. This means that we get the credit for all your hard work - as well as the blame if something goes wrong.

Service updates

We have created a style guide to show you how we display live Tube travel information and provide guidance on how to reproduce this.

Please don't:

  • Use our brands
  • Remove or change any file paths to logos or the official colour scheme within feeds. Please use them just as they are
  • Use the 'Oyster' logo
  • Use the word 'official' or say things like 'in partnership with TfL.' If you want to become a partner with us, let us know
  • Use our map without a licence
  • Use our trademarks
Examples of how not to use our brand

Please do:

  • Include any branding supplied with feeds
  • Follow our design standards if using our logos in a map. Read the design standards
  • TfL transport modes should be shown using TfL modal pictograms. You can find these in our Brand identity standard in our digital toolkit
  • Use pictograms to give your apps some flair
  • Use the words 'London Underground', 'Tube','London Buses', 'Docklands Light Railway', 'London Overground', 'London River Services' and 'Emirates Air Line'
  • Call the cycle hire scheme 'Santander Cycles' - they're the sponsor, so it's part of the deal. Read the design standards
Examples of how to use our brand

My Lines

My Buses

My Roads

My River Buses

My Emirates Air Line

My Journeys

My Places


    Favourite lines

    Favourite buses

    Favourite roads

    Favourite river buses

    Favourite Emirates Air Line

    Favourite journeys

    Favourite places