Freedom of Information request - Snus advertisement
Request ID: FOI-4419-2324 Date published: 26 March 2024
You asked
Please provide the following information.
1) How many advertisements for snus products are there in London tube stations, or on buses?
2) Which brands advertise snus products at your stations? (e.g. Nordic Spirit)
3) What has been the total revenue generated from these adverts this year, and in the past 3 years (2024, 2023, 2022, 2021).
We answered
Our ref: FOI-4419-2324 Thank you for your request received by Transport for London (TfL) on 28 February 2024 asking for information about Snus advertisements. Your request has been considered under the requirements of the Freedom of Information Act 2000 and our information access policy. I can confirm that we do hold the information you require.
All advertising on the TfL network is reviewed on a case-by-case basis against TfL’s advertising policy and it must also meet the Advertising Standards Authority’s Advertising Codes.
You asked: How many advertisements for snus products are there in London tube stations, or on buses? Clarification - Yes, please could you provide a list of brands for the Tobacco & Accessories category. Please see below for a breakdown of campaigns in the tobacco and accessories category. The data cannot be broken down to snus products as that is not a category campaigns are recorded by.
Tobacco & Accessories
Number of campaigns
2022/23
36
2021/22
7
2020/21
10
Total
53
Please note, we cannot provide any data for 2023/24 as we have not completed the financial year. Data of that year will not be available until after 01 April 2024 Which brands advertise snus products at your stations? (e.g. Nordic Spirit) Below is a list of companies that have run campaigns in the tobacco and accessories category over the last three financial years. The data is not at brand level and cannot be broken down to snus products as that is not how campaigns are recorded:
Blu eCigs
British American Tobacco
Japan Tobacco International
Innokin Technology Co. Ltd
Supreme Imports Ltd
Vaporesso
Zyn Swedish Match
Shenzhen Uwell Technology
Nzo Vape
Vape Jam Limited
What has been the total revenue generated from these adverts this year, and in the past 3 years (2024, 2023, 2022, 2021). Revenues for Tobacco and Accessories category
2020/2021
2021/2022
2022/2023
Revenue (Gross)
£152,519
£60,991
£499,596
Please note, all revenues provided are Gross and are not TfL’s Net share of the advertising. Also, though TfL review advertising for buses to ensure it meets the requirements of the Advertising Policy, we do not receive any revenues for Bus advertising, this goes directly to the Bus Operators. So the revenues provided are for the TfL Rail Estate only – campaign numbers and brands do include information for Bus advertising. If you are not satisfied with this response please see the attached information sheet for details of your right to appeal. Yours sincerely, Tahsin Prima FOI Case Officer General Counsel Transport for London
