Request for information on dates of marketing campaigns for 'GP at Hand' service on TfL estates during 2017
Request ID: FOI-4252-1718
Date published: 19 February 2018
You asked
I am writing to make a request for information under the Freedom of Information Act. I have searched your online repository of requests and am satisfied that the information I am requesting has not been previously provided.
During 2017 Babylon Healthcare Services Limited, through TfL's advertising partner Exterion, commissioned a number of advertisements for its 'GP at Hand' service on the TfL estate. These advertisements were readily observable by members of the public and thus their distribution and timing is unlikely to be considered commercially sensitive under section 43(2) of the Freedom of Information Act 2000. I would like to ask for information about the distribution and timing of these advertising campaigns.
The request question is:
- when and where on the TfL estate did Babylon Healthcare Services Limited run individual marketing campaigns for the 'GP at Hand' service in 2017?
I am hoping that you could let me know:
- how many separate marketing campaigns were undertaken on TfL estates for by Babylon Healthcare Services Limited for the 'GP at Hand' service between Jan 1 2017 and Jan 1 2018;
- the dates that each campaign started and finished;
- where on TfL's estates the campaigns were present - this can be in summary form with a yes/no indicator for each campaign as whether advertisements were placed on bus stops, tube stations, on trains, or on buses;
- for tube station advertisements, which travel zones these advertisements were placed in and if possible within data collection time constraints, which stations had advertisements.
Thank you and best wishes,
Anas El Turabi
We answered
Our Ref: FOI-4252-1718
Thank you for your request received on 24 January 2018 asking for information about Babylon Healthcare Services Ltd.
Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm we hold some of the information you require.
Between 1 January 2017 and November 2017 our advertising partner, Exterion Media, advise that Babylon Healthcare Services have had 17 campaigns on our estate. Exterion are unable to provide any further detail on the ‘GP at Hand’ service as they do not record campaigns in this way.
If this is not the information you are looking for please feel free to contact me.
Please see the attached information sheet for details of your right to appeal.
Yours sincerely
Gemma Jacob
FOI Case Officer
FOI Case Management Team
General Counsel
Transport for London
[email protected]
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