FOI request detail

radio advertising of ulez and air quality

Request ID: FOI-3282-2223
Date published: 21 March 2023

You asked

How much has TFL and the Mayors office spent on local radio advertising of the ulez extension from jan 2023 until present date march 2023

We answered

Our Ref:         FOI-3282-2223

Thank you for your request received on 8 March 2023 asking for information about radio advertising for the Ultra-low Emission Zone (ULEZ) expansion.

Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm we do hold the information you require. You asked:

In January 2023, TfL launched a multi-channel campaign to raise awareness of the ULEZ across all London boroughs following the Mayor of London’s decision to progress with the expansion. The campaign targets drivers to raise awareness and to explain who is affected, where the expanded zone will operate and how the scheme operates including hours of operations, daily charge and how to pay. The campaign aims to encourage vehicle checking to help drivers prepare ahead of when the scheme expands from 29 August 2023. The table below also provides the breakdown by month for actual and forecasted spend.
The campaign will enable TfL to reach over 3.3m vehicle owners in London six or more times as well as 6.5m vehicle owners in the home counties six or more times so those who drive in London are aware of the upcoming expansion including boundary and how the scheme operates.

Please see the requested information in the table below, we have also provided our forecasted spend for the rest of the year.
  Radio spend
2023January (actual spend)£73,647.28
February (actual spend)£63,904.28
March (actual spend)£82,517.28
April (forecast spend)£81,898.98
May (forecast spend)£90,377.23
June (forecast spend)£90,377.23
July (forecast spend)£33,388.86
August (forecast spend) £61,125.56
September (forecast spend)£66,777.73
October (forecast spend)£19,520.52
November (forecast spend)£5,652.17
December (forecast spend)£0
If this is not the information you are looking for please feel free to contact me.
Please see the attached information sheet for details of your right to appeal.

Yours sincerely

Gemma Jacob
Senior FOI Case Officer
FOI Case Management Team
General Counsel
Transport for London

[email protected]

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