FOI request detail

Advertising the ULEZ expansion

Request ID: FOI-3095-2223
Date published: 14 March 2023

You asked

Please supply a list of the advertising that TFL have engaged in publicising the expansion of ULEZ since 1) 25 November 2022 2) 12 January 2023 Please list links to the advertising including a. sound files for radio b. video link for TV c. pdfs for ads Please also advise of the i) advertising budget and ii) the company that was engaged

We answered

Our Ref:         FOI-3095-2223

Thank you for your request received on 21 February 2023 asking for information about the advertising for the expanded Ultra-low Emission Zone (ULEZ).

Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm that we hold some of the information you require.

Please find attached a list  of the advertising that TfL has run covering the following time periods since:

1.         25 November 2022
2.         12 January 2023

The TV advertisement is available at the following link:

We do not hold the sound files for the radio advertisements so have included copies of the scripts along with PDFs of the other adverts that appeared in the time periods.
Please note that none of the advertising can be reproduced without the prior permission of Transport for London as it is all subject to copyright.
The advertising budget for the multi-channel campaign to raise awareness of the ULEZ expansion into outer London boroughs is £9m. It targets Londoners and home counties drivers to raise awareness and to explain who is affected, where the expanded zone will operate and how the scheme operates including hours of operations, daily charge and how to pay. The campaign aims to encourage vehicle checking to help drivers prepare ahead of when the scheme expands from 29 August 2023.
The advertisements have been produced by VCCP. They are TfL’s advertising agency of record but were not specifically engaged to develop the ULEZ campaign. Wavemaker are TfL’s media agency of record for planning and buying of media. Both VCCP and Wavemaker were appointed following a competitive procurement process.

If this is not the information you are looking for, or if you are unable to access it for any reason, please do not hesitate to contact me.

Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.

Yours sincerely

Gemma Jacob
Senior FOI Case Officer
FOI Case Management Team
General Counsel
Transport for London

[email protected]


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