FOI request detail

ULEZ Marketing

Request ID: FOI-3054-2223
Date published: 17 March 2023

You asked

I would like to submit a freedom of information request please asking the following questions 1) What is the Marketing and Campaign budget allocated for the ULEZ expansion into outer London boroughs 2) The number of buses in the TfL fleet that would be non-compliant with ULEZ restrictions and the % of the TfL bus fleet that are hybrid as well as the % that are fully electric

We answered

Our Ref:         FOI-3054-2223

Thank you for your request received on 17 February 2023 asking for information about the Ultra-low Emission Zone (ULEZ).

Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm we do hold the information you require. You asked:

1)         What is the Marketing and Campaign budget allocated for the ULEZ expansion into outer London boroughs

The Marketing and Campaign budget allocated for the ULEZ expansion into outer London boroughs is £9m.

In January 2023, Transport for London (TfL) launched a multi-channel campaign targeting Londoners and home counties drivers to raise awareness and to explain who is affected, where the expanded zone will operate and how the scheme operates including hours of operations, daily charge and how to pay. The campaign aims to encourage vehicle checking to help drivers prepare ahead of when the scheme expands from 29 August 2023.

Activity is running across TV, video on demand, radio, local and pan-London press, national specialist press e.g. What Van and What Car, and national press, a radio and local newspaper content partnership, digital display, messaging on Waze, a wayfinding app, social, roadside posters and petrol pump nozzle advertising. In addition to advertising, emails are being sent to customers registered to TfL’s database, leaflets detailing the expansion are being distributed to households in the outer London expansion area as well as being distributed face to face in high footfall areas. 

The media activity will enable TfL to reach over 3.3m vehicle owners in London six or more times as well as 6.5m vehicle owners in the home counties six or more times so those who drive in London are aware of the upcoming expansion including boundary and how the scheme operates.

2)         The number of buses in the TfL fleet that would be non-compliant with ULEZ restrictions and the % of the TfL bus fleet that are hybrid as well as the % that are fully electric

All buses on the TfL network are Euro VI or better and therefore fully compliant with ULEZ requirements. A breakdown of the fleet detailing the number of vehicles that are hybrid and fully electric is available in our annual Fleet Audit which is published on our website:

https://content.tfl.gov.uk/fleet-annual-audit-report-31-march-2022.pdf

In accordance with section 21 of the FOI Act, we are not obliged to supply you with a copy of the requested information as it is already accessible to you elsewhere.

If this is not the information you are looking for, or if you are unable to access it for some reason, please feel free to contact me.

Please see the attached information sheet for details of your right to appeal.

Yours sincerely

Gemma Jacob
Senior FOI Case Officer
FOI Case Management Team
General Counsel
Transport for London

[email protected]

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