You purported to answer my recent question regarding "Peoples Vote" flyers posted all over the ticket barriers at Westminster tube station but gave me no information. You claim they were allowable -- despite their obvious political content-- because "they did not refer to a specific political party". I find this a specious argument on your part however, my questions now are:- a) what income did TfL receive for this exercise by accepting purpose-made flyers over all the barrier gates and barrier support posts at Westminster tube? (b) And who was your client, the publisher of these advertising posters, as I saw no name of the publisher?

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TfL Ref: FOI-3021-1819

Thank you for your email received by Transport for London (TfL) on 8 February 2019.

Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy.  I can confirm we do hold the information you require. You asked:

1. what income did TfL receive for this exercise by accepting purpose-made flyers over all the barrier gates and barrier support posts at Westminster tube?

People’s Vote have run two advertising campaigns on the TfL network. The first campaign was a one day digital campaign which ran on 18 October 2018. This campaign had a rate card value of £40,114.80.

The second was a two week campaign which went live on 14 January 2019 in Westminster station. This campaign had a rate card value of £15,976.00.

Please note that the values given for each campaign are rate card values. Please note that the values given for each are rate card values. The actual values are subject to negotiation with the advertising partner.

Disclosure of the final negotiated value of the advertising would prejudice TfL’s ability to maximise revenue from future advertising. The final negotiated value of the advertising is subject to exemption from disclosure under s43(2) of the Freedom of Information Act, as disclosure would be likely to prejudice our commercial interests by affecting our ability to negotiate the best possible price with potential advertisers. We consider that in this case the public interest supports withholding this information in order to protect our advertising revenue as we reinvest every pound of income in the transport network, to the benefit of fare and tax payers. Through sustained investment we are improving the transport network for the millions of people who rely on it everyday.

(b) And who was your client, the publisher of these advertising posters, as I saw no name of the publisher?

The publisher of these advertisements was People’s Vote. The bookings were made through our advertising partner, Exterion.

If this is not the information you are looking for, or if you are unable to access it for some reason, please do not hesitate to contact me.

Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.

Yours sincerely

Eva Hextall

FOI Case Officer

FOI Case Management Team

General Counsel

Transport for London

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