FOI request detail


Request ID: FOI-2935-1718
Date published: 31 January 2018

You asked

Please can you send me as an attachment either compressed of just normal files, a couple of the I bus announcements. The next message which says "Please hold on, the bus is about to move". Driver imitated messages "Seats are available on the upper desk, please move upstairs" "A customer needs the wheelchair priority area - please make space" "Please stay with your buggy for your child safety" "Customers are required to make space for a wheelchair user, the bus will wait whilst this happens" "The driver will open the doors as soon as it is safe to do so" "For your safety please don't stand on the upper deck or stairs" The above are all the new Emma Hignett announcements which replaced the "Hello London" campaign announcements recently. Can you please tell me what the "hello London" campaign was, do you have a sort of guide to what that was about?

We answered

Our Ref: FOI-2935-1718

Thank you for your request received on 12 January 2018 asking for a copy of the new iBus announcements.

Your request has been considered in accordance with the requirements of the Freedom of Information Act and TfL’s information access policy. I can confirm we do hold the information you require.

TfL and Exterion Media created Hello London in October 2016, a commercial media partnership to excite and engage the growing London audience in innovative ways to meet the demands of an ever-changing media landscape and generate essential revenue for London's transport network. Hello London aims to change the entire industry, utilising data and technology to make a customer's experience more tailored, relevant and contextual and an advertiser's campaign more effective and lucrative. For more information, please visit

Please find the requested recordings attached. Please note that while access to this material will be provided to you under the Freedom of Information Act 2000, you are not granted any rights to any of the intellectual property that exists in it or granted any permission to make secondary uses of it.

TfL owns all intellectual property (including, without limitation, copyright) in the material supplied and will defend such rights.

If you wish to make any secondary use of the material provided, you must first obtain the consent of TfL (which may be withheld) and, if consent is granted, a fee may be charged, in accordance with the terms of the Reuse of Public Sector Information Regulations 2005.

If this is not the information you are looking for, or if you are unable to access it for some reason, please feel free to contact me.

Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.

Yours sincerely

Gemma Jacob
FOI Case Officer
FOI Case Management Team
General Counsel
Transport for London

[email protected]



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