Request ID: FOI-2815-2223 Date published: 28 February 2023
You asked
With the expansion of the ULEZ still months away I would like to know the monthly breakdown of how much money is being spent on advertising and promoting the expansion. Include amount spent so far as well as projected spend for remainder of 2023. Please include the cost of all advertising and break down the figures by sector - Radio, TV, Newspapers, billboards, etc
We answered
Our Ref: FOI-2815-2223
Thank you for your request received on 1 February 2023 asking for information about the cost of advertising the Ultra-low Emission Zone (ULEZ) expansion.
Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm we do hold the information you require.
As part of the implementation of the expanded ULEZ, Transport for London (TfL) launched a multi-channel campaign on 9 January 2023 to raise awareness of the ULEZ expansion across all London boroughs. The campaign targets Londoners and Home Counties drivers to explain who is affected, where the expanded zone will operate and how the scheme operates including hours of operations, daily charge and how to pay. The campaign aims to encourage vehicle checking to help drivers prepare ahead of when the scheme expands from 29 August 2023. The campaign also raises awareness of the scrappage scheme amongst those who are eligible for financial support to switch their vehicle.
The paid media campaign will enable TfL to reach over 3.3m vehicle owners in London six or more times as well as 6.5m vehicle owners in the Home Counties six or more times so those who drive in London are aware of the upcoming expansion including boundary and how the scheme operates. To date, TfL has spent £1,212,586.11 on paid media channels. The below details forecast spend until the end of 2023 by channel.
• TV: £977,884.00 • Video on demand: £502,074.00 • TV screens in service stations and gyms: £91,739.00 • Press (print/online): £231,425.59 • Radio: £425,518.78 • Digital (digital display, online video): £268,670.43 • Social: £24,324.30 • Posters: £321,042.72 • Fuel pump advertising: £52,072.02 • Paid search: £54,150.00
If this is not the information you are looking for please feel free to contact me.
Please see the attached information sheet for details of your right to appeal.
Yours sincerely
Gemma Jacob Senior FOI Case Officer FOI Case Management Team General Counsel Transport for London
