1. I would like to know how much income TfL received from advertising from adverts displayed at Westminster underground station during the 2018-19 calendar year. 2. Additionally I would like to know: A) how this compared to the average income generated for comparable advertising from other London Underground stations B) how much was spent per advertiser (including the name of the advertiser and the amount spent) during the 2018-19 calendar year.

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TfL Ref: 2812-1920

Thank you for your request received by Transport for London (TfL) on 16 December 2019 asking for information about spending on advertising at Westminster tube station.

Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy.  I can confirm that we hold the information you require.

In 2018/19 Westminster station generated £1,851,868 in gross revenue from advertising. This is towards the lower end of revenue generated from a central London station.

In accordance with the FOI Act we are not obliged to supply data on individual advertisers and their levels of spend as this is subject to a statutory exemption to the right of access to information under section 43(2). The disclosure of the negotiated rate would prejudice our ability to maximise future revenue from advertising.

In this instance the section 43(2) exemption has been applied to the advertisers’ total spend as disclosure would be likely to prejudice our commercial interests. These figures are subject to negotiation with each advertising partner, and the disclosure of any negotiated rate would prejudice our ability to maximise future revenue from advertising.

The use of this exemption is subject to an assessment of the public interest in relation to the disclosure of the information concerned. We recognise the need for openness and transparency by public authorities but in this instance the public interest in ensuring that we are able to obtain the best value for public money outweighs the general public interest in increasing transparency of our processes.

If this is not the information you are looking for, or if you are unable to access it for any reason, please do not hesitate to contact me.

Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.

Yours sincerely

Sara Thomas

FOI Case Management Team

General Counsel

Transport for London

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