TFL Advertising costs
Request ID: FOI-2606-1617
Date published: 19 July 2017
You asked
I am formally requesting a FOI in the amount of money TFL spend on advertising for the latest two financial years that are available.
This includes all forms of media such as Radio,TV, press and social media.
A breakdown of cost of each if possible.
We answered
TfL Ref: FOI-2606-1617
Thank you for your email received by us on 23 March 2017 asking for information about the amount of money TFL spend on advertising.
Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy.
I can confirm that we hold the information you require.
Below is a breakdown of our media spend by channel for the period April 2015 - March 2016 and April 2016 - March 2017
| | |
| April 2015 - March 2016 (net) Total | April 2016 - March 2017 (net) Total |
| CINEMA | £ 376,096.10 | £ 136,086.70 |
| DIGITAL (DISPLAY ADVERTISING) | £ 2,903,126.72 | £ 543,382.44 |
| VIDEO ON DEMAND | £ 695,637.58 | £ 361,434.79 |
| SEARCH (to help customers find relevant information on the TfL website) | £ 799,921.79 | £ 427,913.78 |
| SOCIAL MEDIA (E.G. FACEBOOK, YOUTUBE, TWITTER) | £ 1,262,370.16 | £ 226,721.96 |
| POSTERS | £ 3,392,946.95 | £ 2,110,394.65 |
| PRINT | £ 2,261,578.45 | £ 1,199,530.13 |
| RADIO | £ 2,506,185.46 | £ 2,068,761.72 |
| TELEVISION | £ 496,700.05 | £ 339,661.70 |
| TOTAL | £ 14,694,563.26 |
£7,413,887.87
|
This expenditure supports a wide range of transport services and related activities, including essential safety, security and ticketing messages.
It supports key campaigns such as:
· Road safety
· The promotion of improvements to transport
· Information for those with accessibility needs
· Encouraging safer travel and courtesy
· Giving customer information for major events which could disrupt London’s roads and public transport.
The increased spend in April 2015 - March 2016 was related to the implementation of the Road Modernisation programme, which is a £4bn programme involving the biggest improvements in London’s roads in a decade. We have also produced information to help customers plan their journeys during the roadworks, encourage road users to plan ahead of large scale cycling events such as Tour of Britain and Ride London, promote road safety and consult Londoners on proposals to improve our services.
If this is not the information you are looking for, please do not hesitate to contact me.
Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.
Yours sincerely
Paulina Tuffour
FOI Case Officer
FOI Case Management Team
General Counsel
Transport for London
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