FOI request detail

TfL's contract with sales agents

Request ID: FOI-2549-1920
Date published: 03 December 2019

You asked
I am writing to you in regards of the FOI request 1365-1920 I have submitted in August. In short I requested you to disclose the number of adverts on the TFL network sponsoring alcoholic beverages and unfortunately you did not have this information and to let me know how much funding you receive from companies sponsoring alcoholic beverages. I understand that this is due to your advert spaces being contracted to sale agents who directly deal with advertisers. However it is my understanding that the FOI states: "The power to obtain information from contractor depends on the precise terms of contract. If it requires records to be kept then information has to be disclosed by the private firm." 1. Could you clarify if TfL's contract with sales agents does not require them to keep a record of what revenue they are making from each private companies ? 2. Could you disclose which sales agents you have contracts with ?

We answered

TfL Ref: FOI-2549-1920

Thank you for your email received by Transport for London (TfL) on 20 November 2019.

Your request has been considered in accordance with the requirements of the Freedom of Information (FOI) Act and our information access policy.  I can confirm we do hold the information you require. You asked:

  1. Could you clarify if TfL's contract with sales agents does not require them to keep a record of what revenue they are making from each private companies?

I can confirm that our contracts with sales agents do not require them to provide reporting on the revenues from each individual client. Please note that the FOI Act applies to information held by public authorities (such as TfL) and to information held on their behalf.

  1. Could you disclose which sales agents you have contracts with?

We currently have contracts with the following sales agents:

  • JCDecaux
  • Global
  • Ocean
  • Clear Channel
  • Build Hollywood
  • Marketing Force
  • BlowUp Media
  • Wildstone Media
  • Insite Outdoor
  • Roadside Media UK
  • Adnet
  • Daylite Media.

If this is not the information you are looking for, or if you are unable to access it for some reason, please do not hesitate to contact me.

Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.

Yours sincerely

Eva Hextall

FOI Case Officer

FOI Case Management Team

General Counsel

Transport for London

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