Request ID: FOI-2548-2122 Date published: 16 February 2022
You asked
F/on from FOI-2317
Your response says that:
"The costs for advertising at sites within stations are packaged depending on location/footfall etc, and are therefore not the same for all tube stations."
This therefore suggests there is a list of different rates for different stations. Can you give me a list for each station as to how much it costs to advertise there?
We answered
Our ref: FOI-2548-2122/GH
Thank you for your request received by Transport for London (TfL) on 7 February 2022 asking for information about advertising on London Underground.
Your request has been considered under the requirements of the Freedom of Information Act 2000 and our information access policy.
Unfortunately we do not hold the information you require. Prices for any advertising are agreed by negotiation between the client (usually via their media buying agency) and TfL’s media partner (Global for advertising on rail assets). There is therefore no standard ‘list of prices’ for any station or location.
The revenue received from any client for advertising on our network is commercially sensitive and would be exempt from disclosure, as the release of this information would hinder TfL’s media partners ability to negotiate the best value from other clients in the future.
If you are not satisfied with this response please see the attached information sheet for details of your right to appeal.
Yours sincerely
Graham Hurt FOI Case Officer FOI Case Management Team General Counsel Transport for London
