Request ID: FOI-2470-2223 Date published: 26 January 2023
You asked
1
Can you please provide me with any document setting out the result of the equalities assessment for the campaign of anti-harassment roster on TfL services:
https://tfl.gov.uk/info-for/media/press-releases/2021/october/new-campaign-launches-to-stamp-out-sexual-harassment-on-public-transport
That is, what was the assessed equalities impact for different communities?
2
Can you please offer details on which organisation was commissioned to design the posters?
3
Can you please confirm whether there was an equalities assessment with regard to the content of the posters? Particularly with regard to presenting a negative image for certain communities?
4
Were a set of criteria and requirements submitted to the organisation which designed the posters from TfL, stipulating what TfL wanted from the visuals?
We answered
TfL Ref: FOI-2470-2223 Thank you for your request which we received on 3 January 2023, asking for information about TfL’s campaign to tackle sexual harassment on the transport network. Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm that we hold some of the information you require. 1)Can you please provide me with any document setting out the result of the equalities assessment for the campaign of anti-harassment roster on TfL services.That is, what was the assessed equalities impact for different communities?
TfL’s unwanted sexual behaviour campaign was launched in October 2021 in support of theMayor’s Violence Against Women and Girls Strategy 2018-2021. The strategy was informed by a major consultation exercise, detailed in the Integrated Impact Assessment, which makes an assessment of its impact on equality and inclusion. TfL’s campaign was developed in co-ordination with a national campaign produced by Rail Delivery Group (RDG). RDG undertook extensive research during the early stages of campaign development and consulted with a wide variety of women’s safety organisations, community groups, transport, and policing partners, including:
Cambridge University (Criminology dept)
British Transport Police
Survivors UK
Plan UK
Our Streets Now
End Violence Against Women Coalition
Galop
Suzy Lamplugh Trust
Protection Against Stalking
Solace Women’s Aid
White Ribbon
Rape Crisis E&W
Department for Transport
Transport for London
Network Rail
RSSB
Transport Focus
ORR
Furthermore, the campaign was informed by our ‘Understanding Diverse Communities’ report. The document contains a collection of research that we have undertaken or commissioned to identify the different barriers faced by London’s communities when accessing transport. We also describe travel patterns, the behaviour of different groups, and attitudes towards issues such personal safety and security, which forms the evidence-base for staff who design and deliver our services, and design policy, strategy and programmes.
2)Can you please offer details on which organisation was commissioned to design the posters?
RDG designed the posters for the national campaign in-house. OTM (On Target Marketing) Create was commissioned to adapt the RDG posters for the TfL unwanted sexual behaviour campaign. 3)Can you please confirm whether there was an equalities assessment with regard to the content of the posters? Particularly with regard to presenting a negative image for certain communities? RDG commissioned research to understand consumer reactions to the campaign creative RDG and TfL took forward and consulted with a wide variety of organisations (detailed above) throughout campaign development. The expertise of the violence against women sector called upon within campaign development was used in order to minimise any trauma. We recognise that this is a complex and sensitive issue, and that for some survivors of sexual violence campaigns against sexual harassment may trigger trauma and stress. We have not taken this decision lightly but on balance we feel that it is important that we continue to send a clear message to offenders about their behaviour to try to stop this happening to others. Using posters on our transport network with hard hitting messaging is a very effective way to emphasise our zero-tolerance approach and is supported by many groups working to tackle violence against women and girls. 4)Were a set of criteria and requirements submitted to the organisation which designed the posters from TfL, stipulating what TfL wanted from the visuals?
Our requirement was to have an offender-based campaign that sent a clear message to offenders that this type of unwanted sexual behaviour is harmful and not tolerated on our network. The campaign also aims to speak to customers who may have experienced or witnessed this behaviour on our network and encourage them to report it to us or the police. Every report is treated seriously and helps to inform our activities to prevent sexual harassment on our public transport networks. Visuals for the posters align to the RDG national campaign to ensure a consistent approach across the UK rail network. TfL have brand guidelines which OTM Create apply to all marketing communications. If this is not the information you are looking for, or if you are unable to access it for any reason, please do not hesitate to contact me. Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed. Yours sincerely Eva Hextall FOI Case Management Team General Counsel Transport for London
