Our ref - FOI-2463-1617
Thank you for your email received by us on 9 March 2017 asking for information about our advertising costs.
Your request has been considered in accordance with the requirements of the Freedom of Information (FOI) Act and our information access policy. I can confirm we do hold the information you require. You asked:
How much TfL spends on advertising per year or month.?
Below is a breakdown of our media spend by channel for the period April 2015-March 2016 and April 2016-March 2017.
| | |
| April 2015-March 2016 (net) Total | April 2016- March 2017 (net) Total |
| Cinema | £ 376,096.10 | £ 136,086.70 |
| Digital (Display Advertising) | £ 2,903,126.72 | £ 543,382.44 |
| Video on demand | £ 695,637.58 | £ 361,434.79 |
| Search to help Customers to find the relevant information on TfL website | £ 799,921.79 | £ 427,913.78 |
| Social (Facebook, YouTube, Twitter) | £ 1,262,370.16 | £ 226,721.96 |
| Posters | £ 3,392,946.95 | £ 2,110,394.65 |
| Print | £ 2,261,578.45 | £ 1,199,530.13 |
| Radio | £ 2,506,185.46 | £ 2,068,761.72 |
| Television | £ 496,700.05 | £ 339,661.70 |
| TOTAL | £ 14,694,563.26 |
£ 7,413,887.87
|
This expenditure supports a wide range of transport services and related activities, including essential safety, nsecurity and ticketing messages. It supports key campaigns such as:
· Road safety
· The promotion of improvements to transport
· Information for those with accessibility needs
· Encouraging safer travel and courtesy
· Giving customer information for major events which could disrupt London’s roads and public transport.
The increased spend in April 2015-March 2016 was due to the implementation of the Road Modernisation programme which is a £4bn spend on the biggest improvements in London’s roads in a decade. As part of this we produced customer information to help customers plan their journeys during the roadworks, encouraged road users to plan ahead of large scale cycling events such as Tour of Britain and Ride London, issued road safety messaging and consulted Londoners on different proposals to improve our services.
If this is not the information you are looking for, please do not hesitate to contact me.
Please see the attached information sheet for details of your right to appeal.
Yours sincerely,
Melissa Nichols
FOI Case Officer
FOI Case Management Team
General Counsel
Transport for London
