This request concerns total advertising spending by certain customers of TfL. 1) Please state the amount spent by Russia Today, or by any companies on behalf of Russia Today, on advertising on the TfL network. 2) Please state the amount spent by the Core Issues Trust, or by any companies on behalf of the Core Issues Trust, on advertising on the TfL network. 3) Please state the amount spent by the Palestine Mission to the UK or by any companies on behalf of the Palestine Mission to the UK, on advertising on the TfL network. Please provide information for each of the last five financial years, and the current financial year to 23.11.17. Please note that total spends on advertising are not the kind of information that could be exempted under section 43 of the FOIA, concerning commercial sensitivity. They do not reveal trade secrets such as TfL’s advertising pricing structure, or any other information that could prejudice TfL’s future commercial dealings.

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TfL Ref: FOI-2444-1718

Thank you for your request received by Transport for London (TfL) on 23 November 2017 asking for information about advertising.

Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm we do hold the information you require. You asked for:

1. Please state the amount spent by Russia Today, or by any companies on behalf of Russia Today, on advertising on the TfL network.

    

   Russia Today has recently commissioned three advertising campaigns on our estate. These campaigns were the first commissioned by RT on our estate in the last five years. Two campaigns were booked to appear on the Underground. The first of these ran from 9/10/17 until 22/10/17. The second began 23/10/17 and ran until 5/11/17. One campaign was booked for our bus shelter sites. This campaign ran from 9/10/17 until 5/11/17.

    

    

   Please see below table containing the standard advertisement rate card issued to Russia Today for the three campaigns.

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

   Campaign

   Number of Sites

   Dates Shown

   Rate Card Value

   London Underground 1

   118

   9/10/17 – 22/10/17

   £110,000

   London Underground 2

   141

   23/10/17 – 5/11/17

   £170,000

   Bus Shelters

   11

   9/10/17 –

   5/11/17

   £30,000

    

    

    

   Disclosure of the final negotiated value of the advertising would prejudice TfL’s ability to maximise revenue from future advertising. The final negotiated value of the advertising is subject to exemption from disclosure under s43(2) of the Freedom of Information Act, as disclosure would be likely to prejudice our commercial interests by affecting our ability to negotiate the best possible price with potential advertisers. We consider that in this case the public interest supports withholding this information in order to protect our advertising revenue as we reinvest every pound of income in the transport network, to the benefit of fare and tax payers. Through sustained investment we are improving the transport network for the millions of people who rely on it everyday.

    

    

    

2. Please state the amount spent by the Core Issues Trust, or by any companies on behalf of the Core Issues Trust, on advertising on the TfL network.

    

   Our advertising partners have no record of any advertisements having been commissioned on our estate by the Core Issues Trust. Therefore there has been no spend.

    

    

3. Please state the amount spent by the Palestine Mission to the UK or by any companies on behalf of the Palestine Mission to the UK, on advertising on the TfL network.

As with question 1, we are unable to provide a final negotiated value. However, I can confirm that the Palestine Mission commissioned one advertising campaign with a rate card value of £700.

If this is not the information you are looking for, or if you are unable to access it for some reason, please do not hesitate to contact me.

Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.

Yours sincerely

Lee Hill

Senior FOI Case Officer

FOI Case Management Team

General Counsel

Transport for London

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