Our Ref:         FOI-2413-1920

Thank you for your request received on 11 November 2019 asking for information about the Every Journey Matters advertising campaign.
 
Your request has been considered in accordance with the requirements of Freedom of Information (FOI) Act and our information access policy. Every Journey Matters is not a single advertising campaign but is an overall summary of what we strive to deliver for the millions of people who rely on our services and roads to move around London. It is, therefore, included alongside our logo in virtually every form of public communication we issue. This communication includes:

• Improvements to air quality and the introduction of new schemes such as the Ultra-Low Emission Zone
• Road safety campaigns such as reducing speeding to save lives
• New services to encourage more people to use public transport
• Safe travel on public transport, especially taking care on platforms and escalators
• Improvements to public transport and facilities for cyclists and pedestrians
• Fares and ticketing information to promote the cheapest options available
• Real-time travel information services
• Schemes to improve accessibility to transport such as new lifts at stations
• Information to help visitors to London
• Encouraging safer travel, courtesy for each other while travelling and bye-laws such as not drinking alcohol on public transport    
• Information for major events which could disrupt traffic and public transport to help people plan
Please note, the costs below are based on public communication and consultation that includes the line ‘every journey matters’. 
 
Below is the breakdown of the total advertising and consultation spend from financial year periods 2013/2014 to Nov 2019.
 
Advertising spend
 
  2019-to date 2018/19 2017/18 2016/17 2015/16 2014/15 2013/14
Total £4,396,099.43 £8,137,285.42 £7,159,987.89 £7,346,999.91 £14,591,151.85 £16,879,616.83 £9,730,278.98
       
Consultation spend      
       
  2019-to date 2018/19 2017/18 2016/17 2015/16 2014/15 2013/14
Total £89,611.12 £200,238.23 £203,305.43 £46,379.48 £494,028.08 £204,165.93 £19,456.13
 
If this is not the information you are looking for, please feel free to contact me.
 
Please see attached the information sheet for detail of your right to appeal.
 
Yours sincerely

Gemma Jacob
Senior FOI Case Officer
FOI Case Management Team
General Counsel
Transport for London

[email protected]