Request ID: FOI-2404-2324 Date published: 01 November 2023
You asked
Looking for the total inclusive cost of re-branding the original X26 bus route, bus stops and buses - include costs of uniform if changed, signs on bus stops, advertising, bus decals
We answered
TfL Ref: FOI-2404-2324
Thank you for your request which we received on 5 October 2023, asking about the total cost of re-branding the original X26 bus route, bus stops and buses, to Superloop SL7.
Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm that we hold the information you require.
The breakdown of cost associated with re-branding the X26 bus route to the SL7 Superloop, are as follow;
Bus wraps and internal bus branding - £131,672.57
Marketing - £51,267.80
At stop customer information design & print (excluding installation) - £6,989.45
Changes to bus stop flag (SL7 route tiles and Superloop tile) £3,181.43
Shelter roundel toppers £13,680.00
Posting of timetable, spider maps and other customer information £956.58
If this is not the information you are looking for, or if you are unable to access it for any reason, please do not hesitate to contact me.
Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.
Yours sincerely
Eva Hextall FOI Case Management Team General Counsel Transport for London
