TFL total advertising spent for last 5 financial years by Media source
Request ID: FOI-2338-2425 Date published: 08 November 2024
You asked
I would like to obtain the total advertising spent by TFL for the last 5 financial years analysed by media source (i.e. Radio, TV, Newspaper, internet etc)
We answered
TfL Ref: FOI-2338-2425
Thank you for your request received by Transport for London (TfL) on21 October 2024 asking for information about TfL’s advertising spend.
Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm that we hold the information you require.
Specifically you asked:
I would like to obtain the total advertising spent by TFL for the last 5 financial years analysed by media source (i.e. Radio, TV, Newspaper, internet etc)
Please see the table below which provides the advertising spend for the last five financial years broken down by media channel:
April 2019 - March 2020
April 2020 - March 2021
April 2021 - March 2022
April 2022 - March 2023
April 2023 - March 2024
TV
£837,934.95
£257,400.84
£2,210,690.77
£1,449,359.80
£1,996,438
Radio
£1,177,240.35
£3,368,092.92
£2,045,000.04
£1,687,176.37
£1,748,452
Press
£914,680.46
£457,555.17
£343,929.69
£735,907.32
£1,179,230
Digital (includes digital display, search or partnership media in any relevant year)
£1,435,494
£1,392,192.66
£2,825,548.77
£2,701,007.95
£3,060,555
Posters
£2,093,141.41
£904,687.47
£1,304,309.87
£1,222,176.44
£3,102,750
Social
£53,234.82
£182,455.75
£441,481.70
£112,845.27
£1,187,222
Video on demand
£970,683.79
£77,854.48
£1,426,884.26
£1,551,548.08
£1,688,884
Cinema
£592,621.28
-
£99,533.12
£149,015.80
£99,410
Our spend covers a number of public information and behaviour change campaigns including but not limited to the following:
Road safety and public transport safety
Revenue generation, especially post-COVID to encourage the use of our services
COVID public information messaging in line with Government guidance regarding the use of public transport services
Improvements to our public transport services and the provision of cycling infrastructure to encourage the use of more sustainable forms of transport.
The increase in expenditure in FY 2022/23 compared to FY 2019/20 was due to campaigns encouraging Londoners to use our public transport services post-COVID.
The increase in expenditure in FY 2023/24 compared to FY 2022/23 was driven by increased media efforts to encourage the use of public transport, communicate TfL’s best value fares, and explain the improvements made to our public transport services.
Additionally, in January 2023, TfL launched a multi-channel campaign to raise awareness of the Ultra-low Emission Zone (ULEZ) across all London boroughs following the Mayor of London’s decision to progress with the expansion which came into effect in August 2023. The campaign targeted drivers to raise awareness and explain where the expanded zone operates and how the scheme operates including hours of operations, daily charge and how to pay.
If this is not the information you are looking for, please do not hesitate to contact me.
Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.
