FOI request detail

TFL’s Media operations

Request ID: FOI-2274-1617
Date published: 12 July 2017

You asked

Pertaining to Transport for London’s strategy of transparency in making all information freely available to the public, I would like to request some information about TFL’s Media operations. Specifically I would like information about TFL agreements with media companies in London relating to use of TFL sites for Digital and Banner advertising: - How much do TFL get paid from Media companies in terms of Licence Fees for each site in exchange for using the site to advertise? - What percentage of profit share has TFL agreed with the media companies on each of these sites? - What are the names and locations of these sites? (Currently live sites as well as past sites).

We answered

Our ref: FOI-2274-1617

Thank you for your email received on 17 February 2017 asking for information about our media operations.

Your request has been considered under the requirements of the Freedom of Information Act 2000 and our information access policy. I can confirm that we do hold the information you require.

- How much do TFL get paid from Media companies in terms of Licence Fees for each site in exchange for using the site to advertise?

- What percentage of profit share has TFL agreed with the media companies on each of these sites?

- What are the names and locations of these sites? (Currently live sites as well as past sites)

 

Records regarding our previous advertising sites are kept in the form of hard copy contracts and folders in our archives. To locate, retrieve and compile this information over an unspecified time frame would exceed the ‘appropriate limit’ of £450 set by the Freedom of Information (Appropriate Limit and Fees) Regulations 2004.

 

Under section 12 of the FOI Act, we are not obliged to comply with a request if we estimate that the cost of determining whether we hold the information, locating and retrieving it and extracting it from other information would exceed the appropriate limit. In this instance, we estimate that the time required to provide you with the historic information alone would exceed 18 hours which, at £25 per hour (the rate stipulated by the Regulations), exceeds the ‘appropriate limit’.

 

Further time would of course be required to compile information on all the sites which are currently live, which would be a further burden on our resources.

 

To help bring the cost of responding to your request within the £450 limit, you may wish to consider narrowing its scope so that we can more easily locate, retrieve and extract the information you are seeking. For example you may wish to reduce the amount of information requested by specifying your request to concentrate on a specific location(s) on TfL’s advertising portfolio.

 

It should be noted that if you were to submit a refined request which we could answer within the cost limit, it is likely that the financial and commercial information you have requested relating to current sites would be refused under section 43(2) of the Act. As you are aware, there is currently a tender process underway, to which you are competitively bidding on, and releasing this information would be likely to prejudice our commercial interests and would stop TfL achieving the best price by hindering our ability to negotiate with media owners and in turn provide best value to the customer we serve.

If you are not satisfied with this response please see the attached information sheet for details of your right to appeal.

Yours sincerely

Graham Hurt

FOI Case Officer

FOI Case Management Team

General Counsel

Transport for London


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