FOI request detail

Social Media Advertising

Request ID: FOI-2242-2324
Date published: 12 October 2023

You asked
To whom it may concern, I would like to request the following information: 1. What amount did Transport for London spend on social media advertising in the period 2020-2021, 2021-2022, and 2022-2023? 2. What amount did Transport for London spend on social media advertising, broken down by each advertising campaign? 3. What are the basic details of each advertising campaign? 4. How much was paid to individuals and influencers to advertise Transport for London on social media?

We answered

TfL Ref: FOI-2242-2324

Thank you for your request received by Transport for London (TfL) on 25th September 2023 asking for information about TfL social media advertising.

Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. 

I can confirm that we hold some of the information you require. Your questions are answered in turn below:

Question 1: What amount did Transport for London spend on social media advertising in the period 2020-2021, 2021-2022, and 2022-2023?
Answer: TfL has spent the following on social media advertising:
  • April 2020 - March 2021: £187,268
  • April 2021 - March 2022: £330,102
  • April 2022 - March 2023: £199,136
  • April 2023 – August 2023: £267,249
Question 2: What amount did Transport for London spend on social media advertising, broken down by each advertising campaign?

Answer: Please see the attached spreadsheets (you may need to expand the width of some columns to read the data in full).

Question 3: What are the basic details of each advertising campaign?

Answer: Again, please see the attached spreadsheet.

Question 4: How much was paid to individuals and influencers to advertise Transport for London on social media?

Answer: The information is not held. TfL does not pay ‘influencers’ directly for such activity and we therefore do not hold a record of how much they were paid.

If this is not the information you are looking for, or if you are unable to access it for any reason, please do not hesitate to contact me.

Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.

Yours sincerely,

David Wells
FOI Case Officer
FOI Case Management Team
General Counsel
Transport for London
 

Attachments

FOI-2242-2324 Social Media Advertising 3.csv

CSV

FOI-2242-2324 Social Media Advertising 4.csv

CSV

FOI-2242-2324 Social Media Advertising 2.csv

CSV

FOI-2242-2324 Social Media Advertising 1.csv

CSV
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