TfL Ref: FOI-2208-2425

Thank you for your request received by us on 11 October 2024, asking for information about social media tool management. 

Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy.  I can confirm that we hold some of the information you require. You specifically asked: 

1) Do you use a social media management platform? – Yes.

2) If so, what tools do you use? – Sprinklr.

3) What is your annual spend on a Social media management tool?

Our most recent two-year contract for the tool is £309,435.00. 

4) What dates does your contract with your current supplier end ( month & year)? - May 2025.

5)Do you use a social listening / media monitoring platform? - Yes, it’s also Sprinklr. 

6) If so, what tools do you use?
7) What is your annual spend on a social listening / media monitoring tool?
8) What dates does your contract with your current supplier end ( month & year)

The same as above. 

9) Who is the senior person responsible for managing these contracts?

There is no single person. The team responsible for the management of the contracts register is Commercial Strategy and Performance and their contact email address is [email protected].

If this is not the information you are looking for, or if you are unable to access it for any reason, please do not hesitate to contact me.

Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed. 

Yours sincerely 

Eva Hextall 

FOI Case Management Team

General Counsel

Transport for London