How many advertisements paid for or sponsored by Russia Today have been placed on TFL property so far in the 2017 calendar year? How much money has TFL received from Russia Today in exchange for displaying advertisements sponsored by or paid for by the company so far in the 2017 calendar year? Please can you provide a list of sites where Russia Today has advertised or sponsored advertisement on TFL property so far in the 2017 calendar year?

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Our Ref: FOI-2011-1718 

 

Thank you for your request received on 21 October 2017 asking for information about Russia Today.  I apologise for the delay in replying.

 

Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy.  I can confirm that we hold some of the information you require.  You asked:  

 

How many advertisements paid for or sponsored by Russia Today have been placed on TFL property so far in the 2017 calendar year? 

How much money has TFL received from Russia Today in exchange for displaying advertisements sponsored by or paid for by the company so far in the 2017 calendar year? 

Please can you provide a list of sites where Russia Today has advertised or sponsored advertisement on TFL property so far in the 2017 calendar year? 

 

Russia Today has recently commissioned three advertising campaigns on our estate.  

 

Two campaigns were booked to appear on the Underground. The first of these ran from 9/10/17 until 22/10/17. The second began 23/10/17 and ran until 5/11/17.  

 

One campaign was booked for our bus shelter sites. This campaign ran from 9/10/17 until 5/11/17.  

 

Please find attached images of all adverts used as part of these campaigns.  

 

Please see below table containing the standard advertisement rate card issued to Russia Today for the three campaigns.  

 

 

Campaign	Number of Sites	Dates Shown	Rate Card Value
London Underground 1	118	9/10/17 – 22/10/17	£110,000
London Underground 2	141	23/10/17 – 5/11/17	£170,000
Bus Shelters	11	9/10/17 –  5/11/17	£30,000

 

 

Disclosure of the final negotiated value of the advertising would prejudice TfL’s ability to maximise revenue from future advertising. The final negotiated value of the advertising is subject to exemption from disclosure under s43(2) of the Freedom of Information Act, as disclosure would be likely to prejudice our commercial interests by affecting our ability to negotiate the best possible price with potential advertisers. We consider that in this case the public interest supports withholding this information in order to protect our advertising revenue as we reinvest every pound of income in the transport network, to the benefit of fare and tax payers. Through sustained investment we are improving the transport network for the millions of people who rely on it everyday. 

 

No other campaigns have been commissioned by Russia Today on our estate in the last three years.

 

 

If this is not the information you are looking for, or if you are unable to access it for any reason, please do not hesitate to contact me. 

 

Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.  

 

Yours sincerely  

 

 

Sara Thomas 

FOI Case Management Team 

General Counsel 

Transport for London 

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