Request ID: FOI-1969-2122 Date published: 30 December 2021
You asked
- The number of adverts placed by companies advertising crypto-currency, or crypto-currency trading, on TfL services during each quarter of each year since 2017. This should include space purchased by any organisation promoting the use, purchase, or trade of crypto-currencies.
- The value of advert space bought by these crypto-currency companies on TfL services during each quarter of each year since 2017. Please apply the same criteria as for the first question.
We answered
Our Ref: FOI-1969-2122
Thank you once again for your request asking for information about cryptocurrency adverts on our network.
Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm we hold some of the information you require. You asked for:
• The number of adverts placed by companies advertising crypto-currency, or crypto-currency trading, on TfL services during each quarter of each year since 2017. This should include space purchased by any organisation promoting the use, purchase, or trade of crypto-currencies.
Please see the table below listing the name of company and number of adverts displayed on our advertising network relating to cryptocurrency
Year of Booking Company No. of adverts (all formats) Length of time booked 2018 Etoro 4400 x Tube Car Panels (TCPs) 26/2/2018 - 11/03/2018 2018 Etoro 8800 x TCPs 26/3/2018 - 8/4/2018 2018 Etoro 2 x Canary Wharf screens 4/6/2018 - 17/6/2018 2018 Etoro 20 x 48 sheets 4/6/2018 - 17/6/2018 2018 Etoro 2200 x TCPS 4/6/2018 - 17/6/2018 2018 Etoro Ticket gateways (1 station) 24/9/2018 - 21/10/2018 2018 Etoro Ticket gateways (1 station) 22/10/2018 - 30/12/2018 2018 Intertrader 30 x 16 Sheets 23/4/2018 - 20/5/2018 2018 Intertrader 25 x 16 Sheets 4/6/2018 - 17/6/2018 2018 Coin Corner 30 x 16 Sheets 2/6/2018 - 15/7/2018 2019 Etoro 5 x Digital 6 sheets (D6s) 12/08/2019-25/08/2019 2019 Etoro 40 x Supersides 7/10/2019 - 03/11/2019 2020 Crypto.com 4 x D6s 1/1/2020 - TBC 2020 Luno Money Ltd 150 x Supersides 14/12/2020 - 10/1/2021 2020 Luno Money Ltd 250 x New Bus for London (NBfL) 14/12/2020 - 10/1/2021 2020 Luno Money Ltd 150 x 16 sheets 14/12/2020 - 10/1/2021 2020 Luno Money Ltd 320 x 6 sheet 14/12/2020 - 10/1/2021 2020 Luno Money Ltd 320 x 6 sheets 14/12/2020 - 10/1/2021 2020 Luno Money Ltd 150 x Supersides 14/12/2020 - 10/1/2021 2020 Luno Money Ltd 250 x NBfL 14/12/2020 - 10/1/2021 2020 Coinfloor Ltd 1 x 48 sheet 16/11/2020 - 27/12/2020 2021 Etoro 200 x 6 sheets 15/11/2021 - 28/11/2021 2021 Etoro 20 x 58 sheets 15/11/2021 - 28/11/2021 2021 Etoro 2200 x TCPS 15/11/2021 - 28/11/2021 2021 Floki 300 x Supersides 18/10/2021 - 31/2010/21 2021 Floki 300 x Lift & Escalator Panels (LEPs) 18/10/2021 - 31/2010/21 2021 Floki 2200 x Tube and Rail Car Panels (TRCPs) 18/10/2021 - 31/2010/21 2021 Floki 78 x D6s 18/10/2021 - 31/2010/21 2021 BOTS 3300 x TCPs 18/10/2021- 31/10/2021 2021 BOTS 3300 x TCPs 01/11/2021- 14/111/2021 2021 BOTS 3300 x TCPs 29/11/2021- 12/12/2021 2021 Luno Money Ltd 719 x 6 sheet 19/04/2021-02/05/2021 2021 Luno Money Ltd 200 x Supersides 17/05/2021- 30/05/2021 2021 Luno Money Ltd 75 x bb (New Bus for London) 17/05/2021- 30/05/2021 2021 Luno Money Ltd 75 x 12 sheet 17/05/2021- 30/05/2021 2021 Luno Money Ltd 75 x 04 17/05/2021- 30/05/2021 2021 Luno Money Ltd 4400 x TCPs 17/05/2021- 30/05/2021 2021 Luno Money Ltd 150 x Supersides 14/12/2020- 10/01/2021 2021 Luno Money Ltd 250 x BB 14/12/2020- 10/01/2021 2021 Luno Money Ltd 200 x Superside 14/06/2021- 27/06/2021 2021 Luno Money Ltd 75 x bb (New Bus for London) 14/06/2021- 27/06/2021 2021 Luno Money Ltd 75 x 04 14/06/2021- 27/06/2021 2021 Luno Money Ltd 75 x 12 sheet 14/06/2021- 27/06/2021 2021 Luno Money Ltd 4400 x TCPs 14/06/2021- 27/06/2021 2021 Win Investing 1 x Superside 18/10/2021- 31/10/2021 2021 Win Investing 2200 x TCPs 18/10/2021- 31/10/2021 2021 Gadget Geek 24 x Supersides 29/11/2021 - 13/12/2021 2021 Gadget Geek 64 x LEPs 29/11/2021 - 13/12/2021 2021 Gadget Geek 1100 x TCPs 29/11/2021 - 13/12/2021 2021 Coinbase 95 x D6 19/07/2021 - 01/08/2021 2021 Coinbase 20 x D6s 19/07/2021 - 08/08/2021 2021 V3 Digital 37 x 16 sheet 28/06/2021- 11/07/2021 2021 V3 Digital 4 x 48 sheet 28/06/2021- 11/07/2021 2021 Hakuna Matata 15 x Superside 12/07/2021- 25/07/2021 2021 Hakuna Matata 10 x Superside 12/07/2021- 25/07/2021 2021 Hakuna Matata 30 x 4 sheet 12/07/2021- 25/07/2021 2021 Hakuna Matata 10 x Superside 26/07/2021- 08/08/2021 2021 Hakuna Matata 15 x Superside 26/07/2021- 08/08/2021 2021 Hakuna Matata 35 x 04 26/07/2021- 08/08/2021 2021 Puglife 21 x D6 1/6/2021 - 14/06/2021 2021 Hex 36 x 16 sheet 12/07/2021- 25/07/2021 2021 Hex 8800 x TCPs 12/07/2021- 25/07/2021 2021 Bitcoin Point 42 x lower rears 94 x Lower Deck (LD) 08/11/2021- 05/12/2021. 08/11/2021- 05/12/2021 2021 Kraken 533 x 6 sheets 20/09/2021 - 12/12/2021 2021 Kraken 257 x D6 20/09/2021 - 03/10/2021 *Quarter (Q) 1-2 (April 2021-September 2021)
We do not hold data from before 2018, as that was the first year that we requested to see all cryptocurrency bookings from our media partners. Prior to that any cryptocurrency advertising was not recorded as a separate category.
• The value of advert space bought by these crypto-currency companies on TfL services during each quarter of each year since 2017. Please apply the same criteria as for the first question.
Please see the table below for the revenue from all cryptocurrency campaigns and all trading platform campaigns on TfL’s advertising network* Year Total Revenue (£) 2018/2019 444,361 2019/2020 165,023 2020/2021 (Q1-Q2) 215,861 TOTAL 825,245 *We do not receive revenue from adverts on buses, however bus adverts do still have to comply with our advertising policy. The campaign details for bus campaigns are included in the table in our response to Q1 *Includes revenue for a campaign for Kraken which started in September 2021 but runs until December 2021
Our media partners classify advertising sales into a range of pre-defined categories using the sales representative’s best judgement based upon the copy to be shown in the advertisement. Please note that the figures provided above is the gross figure received, it is not what TfL receives from these campaigns. Any revenue received by TfL from these campaigns forms a small proportion of TfL’s overall income from commercial media. We are not able to break these figures down into quarters, as they are booked as one campaign.
In accordance with the FOI Act, we are not obliged to provide the information we hold on the revenue received from each individual company as it is subject to a statutory exemption to the right of access to information under section 43(2) – prejudice to commercial interests.
In this instance the section 43(2) exemption has been applied to the amounts paid by each company as disclosure would be likely to prejudice our commercial interests as well as those of our media partners, by affecting our ability to achieve best value from our advertising estate.
The use of this exemption is subject to an assessment of the public interest in relation to the disclosure of the information concerned. We recognise the need for openness and transparency by public authorities, but in this instance the public interest in ensuring that we can benefit the public purse by achieving the best value from our advertising estate outweighs the general public interest in increasing transparency of our processes.
If this is not the information you are looking for please feel free to contact me.
Please see the attached information sheet for details of your right to appeal.
Yours sincerely
Gemma Jacob Senior FOI Case Officer FOI Case Management Team General Counsel Transport for London
