How much has TfL/Mayor of London spent on advertising/public information announcements (print, online and broadcast) when part of these adverts/public has referred to government advice being to walk or cycle where possible?

---

TfL Ref: FOI-1954-2021

Thank you for your request received by Transport for London (TfL) on 31 December 2020, asking for information about advertising spend.

Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm that we hold the information you require. You asked:

How much has TfL/Mayor of London spent  on advertising/public information announcements  (print, online and broadcast) when part of these adverts/public has referred to government advice being to walk or cycle where possible?

Since the beginning of the pandemic in March 2020, Transport for London has spent £1.1m on ads which communicate the Government guidance on important activities such as wearing a face covering, travelling at the quiet times, washing hands, and maintaining social distancing and also include reference to walking or cycling where possible, to reduce crowding on public transport, aid social distancing, and help reduce road congestion.

If you are considering submitting a further request please think carefully about whether the request is essential at this current time, as answering FOI/EIR requests will require the use of limited resources and the attention of staff who could be supporting other essential activity. Where requests are made, please note that our response time may be impacted by the current situation.

If this is not the information you are looking for, or if you are unable to access it for any reason, please do not hesitate to contact me.

Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.

Yours sincerely

Eva Hextall

FOI Case Management Team

General Counsel

Transport for London

Back to top

---