FOI request detail

Audience research for the London Transport Museum rebrand

Request ID: FOI-1527-2425
Date published: 05 September 2024

You asked
Dear Transport for London This is a follow-up to my previous FOI request. https://tfl.gov.uk/corporate/transparency/freedom-of-information/foi-request-detail?referenceId=FOI-1238-2425 You mentioned in the previous FOI request about the audience research for the London Transport Museum rebrand. Can you publish the audience research reports, presentation slideshows, etc. about the LTM rebrand?

We answered

Our ref: FOI-1527-2425/GH

 

Thank you for your request received by Transport for London (TfL) on 12 August 2024, asking for information about the audience research for the London Transport Museum roundel.

 

Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy.  I can confirm that we hold the information you require. 

 

Please find attached the presentation slides relating to the research which informed the launch of the Museum’s new spectrum roundel. 

 

Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed. 

 

Yours sincerely

 

Graham Hurt

 

FOI Case Officer

FOI Case Management Team

General Counsel

Transport for London

 

Attachments

LTM branding research - Topline Presentation.pdf

PDF
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