Trivago Underground Adverts
Request ID: FOI-1293-1718
Date published: 18 September 2017
You asked
Dear FOI Officer,
Under the Freedom of Information Act 2000, I would like to know:
1. How much have Trivago paid Transport for London to display their adverts in tube stations?
2. How long will this advertising campaign run for, and when did it start?
3. In which tube stations are the adverts placed in (please list, if possible)?
I look forward to hearing from you within 20 working days, as stated in the act. If you have any questions and require clarification, please do not hesitate to get in touch.
We answered
Our Ref: FOI-1293-1718
Thank you for your request received on 30 August 2017 asking for information about the adverts for Trivago on the London Underground.
Your request has been considered in accordance with the requirements of the Freedom of Information (FOI) Act and our information access policy. We hold some of the information you require.
Trivago has booked multiple London Rail campaigns which run between July – Sept 2017. These campaigns are in various formats and have been allocated across the whole network, including within trains. We do not hold a list of the stations the advert has been placed at, however due to the size of the campaign the adverts are more or less at every station on the network.
In accordance with the FOI Act, we are not obliged to supply information on how much have Trivago have paid to display their adverts in London Underground stations as this is subject to a statutory exemption to the right of access to information under section 43(2).
In this instance the section 43(2) exemption has been applied as disclosure would, or would be likely to prejudice our commercial interests, as well as those of Trivago and Exterion Media (TfL’s advertising partner). Providing details of this agreement could hinder the ability of Trivago to negotiate advertising contracts in the future as well as hinder Exterion/TfL’s ability to negotiate with advertisers in future campaigns.
The use of this exemption is subject to an assessment of the public interest in relation to the disclosure of the information concerned. We recognise the need for openness and transparency by public authorities, particularly where the expenditure of public money is concerned, but in this instance the public interest in ensuring that we are able to obtain the best value for public money outweighs the general public interest in increasing transparency of our processes.
If this is not the information you are looking for please feel free to contact me.
Please see the attached information sheet for details of your right to appeal.
Yours sincerely
Gemma Jacob
FOI Case Officer
FOI Case Management Team
General Counsel
Transport for London
[email protected]
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