London Buses 'welcome aboard' interior vinyl stickers as part of Bus Action Plan
Request ID: FOI-1233-2223 Date published: 08 September 2022
You asked
Hello
Can you publish your latest London Buses 'welcome aboard' interior vinyl stickers please?
Can you disclose the name of the design company you contracted to produce the artwork for the 'welcome aboard' vinyl stickers?
How much did it cost TFL to roll out London Buses 'welcome aboard' vinyl stickers?
What is the purpose of the 'welcome aboard' vinyl stickers?
Thanks
We answered
TfL Ref: FOI-1233-2223
Thank you for your request received by Transport for London (TfL) on 16th August 2022 asking for information about ‘welcome aboard’ bus stickers. Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy.
Specifically you asked:
“Can you publish your latest London Buses 'welcome aboard' interior vinyl stickers please?
Can you disclose the name of the design company you contracted to produce the artwork for the 'welcome aboard' vinyl stickers?
How much did it cost TFL to roll out London Buses 'welcome aboard' vinyl stickers?
What is the purpose of the 'welcome aboard' vinyl stickers?”
I can confirm that we hold the information you require.
I attach two versions of the latest “welcome aboard” stickers (one is placed on the driver’s cab, the other inside the bus).
The artwork for the stickers was not designed by an outside contractor - it was designed by our internal TfL Design Team.
The total cost for the welcome aboard stickers (including materials and roll-out) was £37,306.
The purpose of the signs are to:
Create a more welcoming environment for customers as they first board the bus;
To encourage more positive interactions between customers and drivers – supporting and emphasising the greeting and welcome that our drivers are trained to deliver to all customers;
To provide more information to customers on some of the features and services that are available to them as valued bus customers;
To support more comfortable and easy journeys for all, by communicating more of the things that we can all do to help each other when using the bus
If this is not the information you are looking for, or if you are unable to access it for any reason, please do not hesitate to contact me.
Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.
Yours sincerely,
David Wells FOI Case Officer FOI Case Management Team General Counsel Transport for London
