Huawei adverts
Request ID: FOI-1123-1920
Date published: 12 August 2019
You asked
Please state the amount of income that TfL has received from Huawei for advertising on
a) The London Underground
b) All London transport networks under TfL control.
In each of the last five financial years and the current financial year to date.
We answered
Our Ref: FOI-1123-1920
Thank you for your request received on 17 July 2019 asking for information about revenue from Huawei adverts on our network.
Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm we hold some of the information you require.
Huawei have run a number of campaigns on the TfL network over the past five years. We do not hold information on where the adverts were placed.
The cumulative rate card value for these campaigns per year is as follows:
2016 - £22,500
2018 - £2,264,445.05
2019 - £2,749,542.85
There was no spend in 2015 and no spend in 2017.
Please note that these figures are an accumulation of each campaigns rate card value – the actual price paid by Huawei is subject to negotiations between them and our advertising partners.
If this is not the information you are looking for please feel free to contact me.
Please see the attached information sheet for details of your right to appeal.
Yours sincerely
Gemma Jacob
Senior FOI Case Officer
FOI Case Management Team
General Counsel
Transport for London
[email protected]
Back to top
