Will there be another night tube campaign?
Request ID: FOI-1018-1920
Date published: 16 July 2019
You asked
Will night tube be advertised again externally? Is there certain times of year when this is advertised?
We answered
TfL Ref: 1018-1920
Thank you for your request received by us on 8 July 2019 asking for information about the Night Tube campaign.
Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm that we hold the information you require. You asked:
Will there be another night tube campaign?
Will night tube be advertised again externally? Is there certain times of year when this is advertised?
The Night Tube helps millions of Londoners get home safely, quickly and affordably at night from work or social occasions and is therefore a very important message for Transport for London (TfL) passengers throughout the year.
We promote all the services that we operate at night through our customer information channels, with Night Tube maps at stations and bus stops across the city showing all the information that customers need to use it. We also have dedicated pages for the Night Tube on our website.
All through the year we run communications campaigns to inform customers of all the services that we offer and all the improvements that we are continually making.
From October to December we will be running a dedicated campaign for the Night Tube. Its focus will be an eye-catching poster that encourages people to use the service, and highlights how the service is ‘perfect for the city that never sleeps’. This will be shown at sites across our network on all our travel modes, as well as on our social media platforms and on email communications. It will also be seen on selected poster sites off our network.
In addition, the Night Tube will be a key feature in a brand new customer campaign launching in the autumn that will also be shown across the entire TfL network and throughout London. We also promote all our night services through our campaign to drive off-peak travel by ‘tapping in to the wonderful world of off-peak’.
If this is not the information you are looking for, or if you are unable to access it for any reason, please do not hesitate to contact me.
Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.
Yours sincerely
Jasmine Howard
FOI Case Officer
Information Governance
Transport For London
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