Our Ref:         FOI-1007-1920

Thank you for your request received on 5 July 2019 asking for information about the associated costs for this year’s Pride celebrations.

Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm we do hold the information you require.

We are an organisation that positively celebrates and recognises the unique diversity of London. We have a major role in ensuring London feels open to everyone - bringing both cultural and business benefits. London's success and growth is forged on that diversity, and it being a city welcoming to people from all walks of life. TfL’s participation in Pride in London amplifies the Mayor’s message on diversity and sends a strong message that London is open and welcomes all, regardless of background, religion, race, gender, disability, age or sexual orientation.

You asked:

How much did TfL spend in total on Pride roundels for this year's Pride, including design and installation costs?

The design of the Roundels was based on existing design and undertaken in-house. A total of 30 Roundels were installed at ten different locations at a cost of £12,561.45, inclusive of project management, production, surveys, installation and removal. The Roundels were installed at the following locations: Haggerston LO, Camden Road LO, Romford TfL Rail, Canary Wharf DLR, Highbury & Islington, Vauxhall, Vauxhall Bus Station, Southwark, Bounds Green, and Hammersmith (District and Piccadilly Line).

How much did TfL spend in total on tote bags, pin badges, baseball caps and t-shirts displaying the Pride roundel for this year's Pride?

The London Transport Museum donated a number of Pride Products for TfL staff to wear during the London Pride 2019 parade.

All Museum profits from the sale of merchandise fund the Museum’s wider charitable work, which includes:

• For London Pride 2019 London Transport Museum asked people travelling to Pride and UK Black Pride events to share their journey in a new LGBTQ+ collecting project. The stories the Museum receives through the #MyJourneyToPride project will communicate the social stories that these objects by themselves cannot tell, helping to explore their significance.

• London Transport Museum runs a Safety and Citizenship Programme in partnership with TfL which teaches school children to be safe and show consideration for others on the public transport network.

Tube station posters feature photographs of TfL staff and partners, encouraging people to be proud of who they are and showing their support for the LGBT+ community. How much did TfL spend on producing these photographs, including the cost of any photographers hired?

We used a freelance photographer arranged through TfL Visual Services and an in-house designer to produce these photographs. The total cost of the photographer was £400 for multiple days of work.

If this is not the information you are looking for please feel free to contact me.

Please see the attached information sheet for details of your right to appeal.

Yours sincerely

Gemma Jacob
Senior FOI Case Officer
FOI Case Management Team
General Counsel
Transport for London

[email protected]