Request ID: FOI-0925-2425 Date published: 03 July 2024
You asked
I am writing to enquire how much funding (and any other quantifiable resources, including employee time) was allocated to the rebranding of the Tube Map for the arrival of Taylor Swift's June, 2024 tour in London, and whether TfL has any further comment/justification for the rebranding that has not already been disclosed to the press (cc Press Office)?
We answered
Our Ref: FOI-0925-2425 Thank you for your request received on 21 June 2024 asking for information about the Taylor Swift themed London Underground map.
Your request has been considered in accordance with the requirements of the Freedom of Information (FOI) Act and our information access policy. I can confirm that we do hold the information you require.
We can confirm that no additional money was spent producing the Tube Map: Taylor’s Version, or other related social media produced around Taylor Swift’s concerts. The three printed versions of the map were donated free of charge by the printers. We do not record staff time spent on individual projects, but can confirm that the work was undertaken by our inhouse team and no additional staffing costs were incurred.
If this is not the information you are looking for please do not hesitate to contact me.
Please see the attached information sheet for details of your right to appeal.
Yours sincerely
Gemma Jacob Senior FOI Case Officer FOI Case Management Team General Counsel Transport for London
