Request ID: FOI-0886-2324 Date published: 21 July 2023
You asked
You could please provide all ULEZ advertising costs from 12th April 2023 to next available date
We answered
Our Ref: FOI-0886-2324
Thank you for clarifying your request asking for information about the advertising spend on the Ultra Low Emission Zone (ULEZ).
Your request has been considered in accordance with the requirements of the Freedom of Information (FOI) Act and our information access policy. I can confirm that we do hold the information you require.
The Marketing and Campaign budget allocated for the ULEZ expansion into outer London boroughs is £9m.
In January 2023, Transport for London (TfL) launched a multi-channel campaign targeting Londoners and home counties drivers to raise awareness and to explain who is affected, where the expanded zone will operate and how the scheme operates including hours of operations, daily charge and how to pay. The campaign aims to encourage vehicle checking to help drivers prepare ahead of when the scheme expands from 29 August 2023.
Activity is running across TV (ITV and Channel 4), video on demand (ITVX, All4, Sky), radio, local and pan-London press, national specialist press e.g. What Van and What Car, and national press, content running on radio, local and pan-London news titles, digital display, messaging on Waze, a wayfinding app, social, roadside posters and petrol pump nozzle advertising. In addition to advertising, emails are being sent to customers registered to TfL’s database and leaflets have been distributed via door drop in outer London boroughs as well as face to face leafleting in high footfall areas such as shopping centres in outer London boroughs. Letters have been sent using third party open data of contactable people living in outer London as well as letters sent via the DVLA to owners of non-compliant vehicles seen in the outer London expansion area to help provide options in advance of the expansion date.
The media activity will enable TfL to reach over 3.3m vehicle owners in London six or more times as well as 6.5m vehicle owners in the home counties six or more times so those who drive in London are aware of the upcoming expansion including boundary and how the scheme operates. If this is not the information you are looking for please do not hesitate to contact me.
Please see the attached information sheet for details of your right to appeal.
Yours sincerely
Gemma Jacob Senior FOI Case Officer FOI Case Management Team General Counsel Transport for London
