Request ID: FOI-0746-2223 Date published: 06 July 2022
You asked
Please could you tell me how many new annual subscriptions to Santander Cycles were originated using the offer code "RideLondon22" which was issued in connection with the Ride London Event in June 2022.
Please could you also tell me the target number of new annual subscriptions that this campaign was anticipated to generate, and whether or not TfL's Cycling Commissioner regards this campaign as having been successful.
We answered
TfL Ref: FOI-0746-2223
Thank you for your request received by Transport for London (TfL) on 25th June 2022 asking for information about cycle hire scheme new subscribers.
Your request for specific, recorded information has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy (note that the FOI Act does not cover requests for explanation or opinion).
Specifically you asked:
“Please could you tell me how many new annual subscriptions to Santander Cycles were originated using the offer code "RideLondon22" which was issued in connection with the Ride London Event in June 2022.
Please could you also tell me the target number of new annual subscriptions that this campaign was anticipated to generate, and whether or not TfL's Cycling Commissioner regards this campaign as having been successful.”
I can confirm that we hold the information you require.
TfL had 21 redemptions of the RideLondon22 code. Note that this was a short communications activity to support the promotion of Santander Cycles alongside Ride London to reach new audiences and get more people cycling. No specific target was set in advance.
More general information about the cycle hire scheme can be found on our website here:
If this is not the information you are looking for please do not hesitate to contact me.
Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.
Yours sincerely,
David Wells FOI Case Officer FOI Case Management Team General Counsel Transport for London
