Please confirm whether Transport for London has incurred - directly or via a third party agency - any expenditure in the commissioning and publication of sponsored / advertorial articles relating to or in support of the Santander Cycle Scheme during the previous three years. If such activity has been commissioned, please provide a breakdown of all sums and a description of the outlet where such content appeared (i.e website, newspaper, magazine). The titles of publications is not required.

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Our ref: FOI-0677-1819/GH

Thank you for your request received by Transport for London (TfL) on 13 June 2018 asking for information about promoting the Santander Cycle Scheme.

Your request has been considered under the requirements of the Freedom of Information Act 2000 and our information access policy. I can confirm that we do hold the information you require.

As walking and cycling is a key part of the Mayor’s Transport Strategy, it’s essential that we promote these active modes of transport. This includes raising awareness and usage of the Santander Cycles scheme. Santander provides £1m annually which supports the activation and promotion of the scheme, and which covers most of the promotional activity.

TfL’s total spend on sponsored or advertorial articles relating to Santander Cycles since 2015 was £96,821. This is broken down as follows:

25 May - 27 September 2015 – Evening Standard (newspaper) - £27,854

27 May - 31 October 2015 – Evening Standard (website) - £14,497

21 November 2016 - 7 March 2017 – Evening Standard (newspaper and website) - £54,470

If this is not the information you are looking for please do not hesitate to contact me.

If you are not satisfied with this response please see the attached information sheet for details of your right to appeal.

Yours sincerely

Graham Hurt

FOI Case Officer

FOI Case Management Team

General Counsel

Transport for London

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