Request ID: FOI-0643-2122 Date published: 19 July 2021
You asked
The TFL website has adverts on it, in my opinion, this is misleading and may add confusion especially for those not tech-savvy, can you please confirm when this was last reviewed and the total advert revenue generated by these adverts over the last 3 years.
We answered
TfL Ref: FOI-0643-2122
Thank you for your request received by Transport for London (TfL) on 28th June 2021 asking for information about advertising on the TfL website.
Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy.
Specifically you asked:
“The TFL website has adverts on it, in my opinion, this is misleading and may add confusion especially for those not tech-savvy, can you please confirm when this was last reviewed and the total advert revenue generated by these adverts over the last 3 years.”
TfL is legally permitted to carry advertising on its website under paragraph 13, Schedule 11 of the Greater London Authority Act. Whilst we have not reviewed the decision to have advertising on our website, we do regularly review customer complaints and feedback. The total website advertising revenue generated in the last three years is £1,990,412.80.
If this is not the information you are looking for please do not hesitate to contact me.
Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.
Yours sincerely,
David Wells FOI Case Officer FOI Case Management Team General Counsel Transport for London
