TfL Ref: FOI-0465-2122
Thank you for your request received by Transport for London (TfL) on 4 June 2021.
Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm that we hold the information you require. You asked:
Would you be able to release posters and leaflets promoting the new electric and hydrogen fuel cell buses?
The time period for the requested material begins at June 2019 to present day.
Please find the attached customer communications as requested.
In 2019 -20, our approach was to communicate local route changes with a specific creative approach depending on the type of bus. When we reached pan London milestone, we changed the creative to differentiate the message to ensure this achievement was recognised and stood out to our key audience. We also created a specific set of messaging linked to routes designated as low emission to contribute to improving the air quality.
In 2021, we have developed a more simplified consistent visual to these messages, which are more efficient and can be adapted easily.
If this is not the information you are looking for, or if you are unable to access it for any reason, please do not hesitate to contact me.
Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.
Yours sincerely
Eva Hextall
FOI Case Management Team
General Counsel
Transport for London
