People's Vote Advertising
Request ID: FOI-0263-1920
Date published: 13 May 2019
You asked
Please provide details of total advertisment income from Open Britain and / or People's Vote campaign for the last 12 months.
Please note I have searched your FOI database and can find no trace of any previous response from you to this question.
Please also note that your website contact form requires a UK postcode. This is an unlawful restriction and contrary to European Law.
We answered
Our Ref: FOI-0263-1920
Thank you for your request received on 25 April 2019 asking for information about advertisement income from Open Britain and / or People's Vote campaign for the last 12 months.
Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm we hold some of the information you require.
People’s Vote Limited have run three commercial advertising campaigns on the TfL network:
• The first campaign ran for one day, 18 October 2018, and the rate card value for this campaign was £40,114.80. This campaign ran on escalator panels in stations at Baker Street, Bank, Embankment, Euston, Leicester Square, London Bridge, Oxford Circus, South Kensington, Victoria and Waterloo. It also ran on LCD screens in Bank, Embankment, Euston, Leicester Square, London Bridge, Oxford Circus, South Kensington and Waterloo
• The second campaign ran in Westminster station from 14 January 2019 – 27 January 2019. The rate card value for this campaign was £15,976.
• The third campaign ran from 11 March – 24 March on 105 x 6 sheets, 30 x 16 sheets and 30 digital screens. This campaign was booked under ‘general distribution’, meaning we do not have a record of which stations or locations the campaign was displayed. The rate card value for this campaign is £74,000.
All of these campaigns were supplied and paid for by People’s Vote Limited. Please note that the values given for each campaign are rate card values. The final price paid for these campaigns is subject to negotiations between the advertiser and our advertising partner. We do not hold this information.
Our previous responses regarding advertising by the People’s Vote campaign have now been published on our website. Please also note that the postcode field in our online FOI request form is not mandatory.
If this is not the information you are looking for please feel free to contact me.
Please see the attached information sheet for details of your right to appeal.
Yours sincerely
Gemma Jacob
Senior FOI Case Officer
FOI Case Management Team
General Counsel
Transport for London
[email protected]
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