Request ID: FOI-0250-2223 Date published: 01 June 2022
You asked
• Could you please list how many adverts have been displayed so far & are expected to be displayed on the London Transport Network in 2022 that relate to:
o Cryptocurrency
o Trading platforms
• Please provide a full list of all companies that have paid for these types of advertisements
• Please provide the revenue from all cryptocurrency campaigns and all trading platform campaigns on TfL’s advertising network for:
o 2020/21 (Q3-Q4)
o 2021
o Expected revenue for 2022
We answered
Our Ref: FOI-0250-2223
Thank you for your request received on 5 May 2022 asking for information about advertisements placed on our network.
Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm we hold some of the information you require. You asked:
• Could you please list how many adverts have been displayed so far & are expected to be displayed on the London Transport Network in 2022 that relate to: o Cryptocurrency o Trading platforms • Please provide a full list of all companies that have paid for these types of advertisements
Our media partners do not record information at advert level so we can only advise on the number of campaigns that have run on our network. We cannot advise on future campaigns as we have no control over if and when a client chooses to book a campaign to run on TfL assets. At present, none of our media partners are aware of any enquiries from companies wishing to book cryptocurrency campaigns with us, although this can change at any moment.
Between Jan 2022 – May 2022 we ran 19 campaigns for cryptocurrency for the following companies:
Advertiser
Number of Campaigns for Jan - May 2022
ETORO GROUP LIMITED
2
FLOKI INO CRYPTO CURRENCY
7
EQIFI
1
RADIX TOKENS LTD
4
ANONYMOUS GROUP LTD
2
AFRISOUNDS LTD
3
Total number of campaigns
19
Trading platforms is not a category our media partners record advertisements by so we cannot advise if we ran anything in this area.
• Please provide the revenue from all cryptocurrency campaigns and all trading platform campaigns on TfL’s advertising network for: o 2020/21 (Q3-Q4) o 2021 o Expected revenue for 2022
The revenue Cryptocurrency advertising generated for Q3 of 2020/21 was - £157,291, and £99,425 for Q4. The total for the 2021 calendar year was £651,431.00. Between January 2022 – May 2022 the revenue was £357,470.00. Please note this is the gross figure for crypto advertising and not TfL’s share. In regards to future revenues, again this is not something we can advise on as it would be dependent on a campaign being booked and the size and duration of that campaign.
If this is not the information you are looking for please feel free to contact me.
Please see the attached information sheet for details of your right to appeal.
Yours sincerely
Gemma Jacob Senior FOI Case Officer FOI Case Management Team General Counsel Transport for London
