Request ID: FOI-0185-2425 Date published: 09 May 2024
You asked
How many adverts have appeared on TFL in the last 6 calendar years related to
a) pharmaceutical and b) medical products? Please break this down by year (2018, 2019, 2020,2021,2022,2023) and also the type of advert (ie pharmaceutical or medical).
How much revenue was raised in the last 6 calendar years by TFL from advertising linked to a) pharmaceutical and b) medical products?
Please break this down by year (2018, 2019, 2020,2021,2022,2023) and also the type of advert (ie pharmaceutical or medical).
We answered
Our Ref: FOI-0185-2425
Thank you for your request received on 18 April 2024 asking for information about pharmaceutical and medical adverts on our network.
Your request has been considered in accordance with the requirements of the Freedom of Information (FOI) Act and our information access policy. I can confirm that we do hold the information you require. You asked:
How many adverts have appeared on TFL in the last 6 calendar years related to:
a) pharmaceutical and b) medical products? • Please break this down by year (2018, 2019, 2020,2021,2022,2023) and also the type of advert (ie pharmaceutical or medical).
How much revenue was raised in the last 6 calendar years by TFL from advertising linked to:
a) pharmaceutical and b) medical products? • Please break this down by year (2018, 2019, 2020,2021,2022,2023) and also the type of advert (ie pharmaceutical or medical).
Please find the requested information in the tables below. Please note that the figures provided are the gross revenues and not TfL’s revenue share. The data provided is at campaign level and not the specific number of advertising posters that ran on the network as our media partner does not record information at that level.
Pharmaceutical
Financial year
Number of campaigns
Gross revenue
2023/24
211
£2,698,306
2022/23
252
£7,040,251
2021/22
238
£3,174,200
2020/21
269
£5,189,722
2019/20
430
£6,678,514
2018/19
359
£3,708,954
Total
1759
£28,489,947
Medical
Financial year
Number of campaigns
Gross revenue
2023/24
42
£43,909
2022/23
34
£31,350
2021/22
35
£36,608
2020/21
0
£0
2019/20
0
£0
2018/19
0
£0
Total
111
£111,867
If this is not the information you are looking for please do not hesitate to contact me.
Please see the attached information sheet for details of your right to appeal.
Yours sincerely
Gemma Jacob Senior FOI Case Officer FOI Case Management Team General Counsel Transport for London
