Request ID: FOI-0156-2324 Date published: 15 May 2023
You asked
It has been stated by that TfL’s efforts to publicise the consultation included an email campaign (with emails sent to over 2.3 million people), national, regional and specialist press advertising, a notice in the London Gazette, digital promotion including via pop- ups on the TfL website, radio advertising, and stakeholder engagement
1. Please supply a) the dates and times of when the adverts took place b) exactly with who they took place with?
2. What was the costs of the publicity campaign of the consultation
3. Please supply a copy of the email as if it were being sent to me at this address
4. Please advise
a) Were the email settings set to request a read receipt ?
b) If the emails did request a read receipt , how many receipts were received ?
c) How many bounce backs were received
d) How many email replies were received
e) How many jpeg attachments were in the email
We answered
Our Ref: FOI-0156-2324
Thank you for your request received on 14 April 2023 asking for information about the publicising of the Ultra-low Emission Zone (ULEZ) expansion consultation.
Your request has been considered in accordance with the requirements of the Freedom of Information Act and our information access policy. I can confirm that we hold some of the information you require. You asked:
1. Please supply a) the dates and times of when the adverts took place b) exactly with who they took place with?
Details of advertisement platforms, dates and press/radio titles are included in section 3 of the consultation report, available at:
https://haveyoursay.tfl.gov.uk/15619/widgets/58629/documents/34558 2. What was the costs of the publicity campaign of the consultation
In 2022 TfL ran a public consultation from May-July on the next proposed ULEZ expansion. When we run a consultation we look to raise awareness of this with all of the diverse communities that may be impacted by the proposed changes. By doing so we hope to receive feedback from these communities to help us in making the best decisions regarding the future of our projects, programs and policies for London’s transport. A key part of raising awareness, particularly where a proposal impacts people over large parts or all of London, is how we use marketing to promote the consultation. For these large consultations we often use press, digital and radio advertising to ensure communities are aware of what we are consulting on, when we are consulting and how to respond to a consultation. The table below provides the breakdown by month and includes some media activity related to the outcome of the consultation in December 2022 for all actual spend.
Total advertising spend
2022
January (actual spend)
£0
February (actual spend)
£0
March (actual spend)
£0
April (actual spend)
£0
May (actual spend)
£0
June (actual spend)
£63,132.29
July (actual spend)
£143,486.38
August (actual spend)
£243,907.68
September (actual spend)
£0
October (actual spend)
£0
November (actual spend)
£0
3. Please supply a copy of the email as if it were being sent to me at this address
A copy of the Customer Relationship Management (CRM) email is available in Appendix B of the consultation report, available at:
a. Were the email settings set to request a read receipt?
No.
b. If the emails did request a read receipt , how many receipts were received?
Not applicable.
c. How many bounce backs were received
3,952 emails were undeliverable.
d. How many email replies were received
The CleanAirYourView inbox received 4,608 email responses, including those from stakeholders. We also received a total of 11,868 emails from five separate organised responses, organised by five different campaign groups. The exact breakdown of emails per organised response is included in the consultation report. We do not actively monitor replies to bulk emails so we do not hold this information for the CRM email.
e. How many jpeg attachments were in the email
We did not include jpeg attachments within the CRM email.
If this is not the information you are looking for, or if you are unable to access it for any reason, please do not hesitate to contact me.
Please see the attached information sheet for details of your right to appeal.
Yours sincerely
Gemma Jacob Senior FOI Case Officer FOI Case Management Team General Counsel Transport for London
