Request for historical web traffic data
Request ID: FOI-0032-1819
Date published: 01 May 2018
You asked
I am seeking 'actual' web traffic data for the TFL.gov.uk website and its apps, in order to assess the accuracy of companies who estimate that data. I have not located web traffic data on your website, therefore am using the FoI channel to request that material.
Could you please send me the following:
Metrics:
Total visits per month
Average time spent
Unique visitors per month
Pages per visit (if monitored)
Timescale:
as long as possible, minimum last 2 years
Country:
If possible, split the data by country of user.
Thank you for your assistance with this.
We answered
TfL Ref: 0032-1819
Thank you for your email received by us on 3 April 2018 asking for information about our historical web traffic data.
Your request has been considered in accordance with the requirements of the Freedom of Information (FOI) Act and our information access policy. I can confirm we do hold the information you require.
The information you asked for is available on our website using the following link: https://blog.tfl.gov.uk/2015/04/29/tfl-website-analytics-insight-a-year-after-launch/
In accordance with section 21 of the FOI Act, we are not obliged to supply you with a copy of the requested information as it is already accessible to you elsewhere.
If this is not the information you are looking for, or if you are unable to access it for some reason, please do not hesitate to contact me.
Please see the attached information sheet for details of your right to appeal as well as information on copyright and what to do if you would like to re-use any of the information we have disclosed.
Yours sincerely
Jasmine Howard
FOI Case Officer
Information Governance
Transport For London
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