We do this by ensuring:

  • The correct positioning of branding elements
  • The correct use of corporate typefaces
  • Compliance with the Equality Act 2010

Design standards are also useful for promoting safety by making sure our messages help passengers use the transport network with ease and confidence.

Modal differences

We have produced a range of design standards for use by staff, suppliers and design agencies involved in graphic design and layout.

Although some guidelines apply across different modes and business areas, key differences between them mean it is essential that the correct set of standards is applied.

Elizabeth line design idiom