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Manage partners
Our partners use your personal data through cookies to show adverts, analyse traffic and customise experiences for you. You can choose who uses your data, for what purposes and features.
Some of our partners rely on legitimate interests to use your personal data, instead of your consent. You have the right to reject this.
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Purposes
Features
Partners
We and our 914 advertising partners process your personal data using technology such as cookies in order to serve advertising, analyse our traffic and deliver customised experiences for you. You have a choice in who uses your data and for what purposes.
Some partners do not ask for your consent to process your data, instead, they rely on their legitimate business interest. View our list of partners to see the purposes they believe they have legitimate interest for and how you can object to it.
The Consent Signal (TC String) is stored in the Local Storage with a maximum retention period of 13 months, after which a renewed consent decision is required. Find out more about how your personal data is processed and set your preferences below.
Purposes
Decide how you want your data to be used based on the purposes. Each purpose has a description so you know how we and our partners use your data.
To give consent, choose ‘Accept all’ or tick the box next to the purpose. To remove consent, untick the box next to the purpose.
To reject legitimate interest, untick the relevant legitimate interest box.
To reject legitimate interest and remove consent for all purposes, choose ‘Reject all’.
You can set your consent preferences and determine how you want your data to be used based on the purposes below. Each purpose has a description so that you know how we and our partners use your data.
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Examples:
Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).
Vendors 707
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
Examples:
A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
Vendors 652
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
Examples:
If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
Vendors 524
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
Examples:
An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
Vendors 521
Information about your activity on this service (for instance, forms you submit, non-advertising content you look at) can be stored and combined with other information about you (such as your previous activity on this service or other websites or apps) or similar users. This is then used to build or improve a profile about you (which might for example include possible interests and personal aspects). Your profile can be used (also later) to present content that appears more relevant based on your possible interests, such as by adapting the order in which content is shown to you, so that it is even easier for you to find content that matches your interests.
Examples:
You read several articles on how to build a treehouse on a social media platform. This information might be added to a profile to mark your interest in content related to outdoors as well as do-it-yourself guides (with the objective of allowing the personalisation of content, so that for example you are presented with more blog posts and articles on treehouses and wood cabins in the future).
You have viewed three videos on space exploration across different TV apps. An unrelated news platform with which you have had no contact builds a profile based on that viewing behaviour, marking space exploration as a topic of possible interest for other videos.
Vendors 233
Content presented to you on this service can be based on your content personalisation profiles, which can reflect your activity on this or other services (for instance, the forms you submit, content you look at), possible interests and personal aspects. This can for example be used to adapt the order in which content is shown to you, so that it is even easier for you to find (non-advertising) content that matches your interests.
Examples:
You read articles on vegetarian food on a social media platform and then use the cooking app of an unrelated company. The profile built about you on the social media platform will be used to present you vegetarian recipes on the welcome screen of the cooking app.
You have viewed three videos about rowing across different websites. An unrelated video sharing platform will recommend five other videos on rowing that may be of interest to you when you use your TV app, based on a profile built about you when you visited those different websites to watch online videos.
Vendors 205
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
Examples:
You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
Vendors 758
Information regarding which content is presented to you and how you interact with it can be used to determine whether the (non-advertising) content e.g. reached its intended audience and matched your interests. For instance, whether you read an article, watch a video, listen to a podcast or look at a product description, how long you spent on this service and the web pages you visit etc. This is very helpful to understand the relevance of (non-advertising) content that is shown to you.
Examples:
You have read a blog post about hiking on a mobile app of a publisher and followed a link to a recommended and related post. Your interactions will be recorded as showing that the initial hiking post was useful to you and that it was successful in interesting you in the related post. This will be measured to know whether to produce more posts on hiking in the future and where to place them on the home screen of the mobile app.
You were presented a video on fashion trends, but you and several other users stopped watching after 30 seconds. This information is then used to evaluate the right length of future videos on fashion trends.
Vendors 374
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
Examples:
The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
Vendors 475
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
Examples:
A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
Vendors 564
Content presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type, or which content you are (or have been) interacting with (for example, to limit the number of times a video or an article is presented to you).
Examples:
A travel magazine has published an article on its website about the new online courses proposed by a language school, to improve travelling experiences abroad. The school’s blog posts are inserted directly at the bottom of the page, and selected on the basis of your non-precise location (for instance, blog posts explaining the course curriculum for different languages than the language of the country you are situated in).
A sports news mobile app has started a new section of articles covering the most recent football games. Each article includes videos hosted by a separate streaming platform showcasing the highlights of each match. If you fast-forward a video, this information may be used to select a shorter video to play next.
Vendors 141
Special Purposes
These purposes are essential to the delivery of advertising. You cannot opt out of these purposes.
Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
Examples:
An advertising intermediary delivers ads from various advertisers to its network of partnering websites. It notices a large increase in clicks on ads relating to one advertiser, and uses data regarding the source of the clicks to determine that 80% of the clicks come from bots rather than humans.
Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Examples:
Clicking on a link in an article might normally send you to another page or part of the article. To achieve this, 1°) your browser sends a request to a server linked to the website, 2°) the server answers back (“here is the article you asked for”), using technical information automatically included in the request sent by your device, to properly display the information / images that are part of the article you asked for. Technically, such exchange of information is necessary to deliver the content that appears on your screen.
The choices you make regarding the purposes and entities listed in this notice are saved and made available to those entities in the form of digital signals (such as a string of characters). This is necessary in order to enable both this service and those entities to respect such choices.
Examples:
When you visit a website and are offered a choice between consenting to the use of profiles for personalised advertising or not consenting, the choice you make is saved and made available to advertising providers, so that advertising presented to you respects that choice.
Features
Features tell you the techniques and types of data our partners use to carry out a purpose. Some features can be blocked by privacy settings on your device. If you reject all purposes, you can limit how features are used by our partners.
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Special Features
These features and the data associated with them, can only be used with your consent.
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
See the partners we work with below. Expand each one to see how they process your data. You can object to legitimate interest processing per vendor.
Vendors who are part of the IAB TCF
Partners will only use your data in line with the purposes you have allowed, using the features declared.
To give consent, choose ‘Accept all’ or tick the box next to the partner. To remove consent, untick the box next to the partner.
To reject legitimate interest, untick the relevant legitimate interest box.
To reject legitimate interest and remove consent for all partners, choose ‘Reject all’.
To manage partners we work with outside the Internet Advertising Bureau framework who are not in this list, go to Google and Amazon to update your settings.
See the partners we work with and how they use your data:
Tube customers better connected as WiFi reaches 100 more stations
10 November 2015
Transport for London (TfL) and Virgin Media have joined forces to expand ultrafast WiFi connectivity to almost all London Underground (LU) stations.
The service, which can reach speeds of more than 100Mbps, has been installed and enabled at 100 more Tube stations, bringing the total to 250.
Since its launch in 2012, WiFi has become an integral part of travel on the Tube, with around half a million phones, tablets and laptops connecting every day.
Virgin Media's data shows 20TB of data is consumed on average each day on the LU WiFi network - a huge increase from 3TB-a-day within the last 12 months. An average user consumes around 40MB a day, equivalent to streaming 10 music tracks each, or five million tracks across the whole Tube WiFi network each day.
The service provides free travel information to anyone who connects, including live service updates and TfL's Journey Planner. Customers of Virgin Media and several other major mobile phone providers can also access the wider internet with no extra charge. It works throughout stations - in ticket halls, passageways and on platforms. The WiFi service has also been extended to Victoria Coach Station for the first time.
Steve Townsend, TfL's Chief Information Officer, said: `WiFi is one of many ways we're improving our customers' journeys across the TfL network. We're delighted that 250 Tube stations and Victoria Coach Station now have WiFi. It will help more of our customers access live travel information, social media and internet browsing while they are on the move across the Capital.'
Gregor McNeil, Managing Director, Consumer at Virgin Media, said: 'Since we launched the LU WiFi service three years ago we have been astounded by the take-up and reaction from Tube users and reaching the 250 station milestone has been a long-term ambition for us. By bringing connectivity to more people where and when they need it, out of their homes, we are helping Londoners to stay connected and for them to do all the stuff they love - post, tweet, watch and share - whilst on the move.'
Notes to Editors:
The stations where WiFi is newly available are:
Alperton
Amersham
Arnos Grove
Barkingside
Barons Court
Becontree
Boston Manor
Brent Cross
Bromley-by-Bow
Buckhurst Hill
Burnt Oak
Canons Park
Chalfont & Latimer
Chesham
Chigwell
Chiswick Park
Chorleywood
Cockfosters
Colindale
Croxley
Dagenham East
Dagenham Heathway
Debden
Ealing Common
East Acton
East Finchley
Edgware
Elm Park
Epping
Fairlop
Fulham Broadway
Goldhawk Road
Grange Hill
Greenford
Hainault
Harlesden
Harrow & Wealdstone
Hendon Central
High Barnet
Hillingdon
Hornchurch
Hounslow Central
Hounslow East
Hounslow West
Ickenham
Kenton
Kew Gardens
Kilburn Park
Kingsbury
Latimer Road
Loughton
Mill Hill East
Moor Park
Neasden
North Acton
North Ealing
North Harrow
Northfields
Northolt
Northwick Park
Northwood
Northwood Hills
Oakwood
Osterley
Park Royal
Perivale
Pinner
Preston Road
Queensbury
Ravenscourt Park
Rayners Lane
Rickmansworth
Roding Valley
Royal Oak
Ruislip
Ruislip Manor
Snaresbrook
South Ealing
South Harrow
South Kenton
South Ruislip
South Woodford
Stamford Brook
Stanmore
Stonebridge Park
Sudbury Hill
Sudbury Town
Theydon Bois
Totteridge & Whetstone
Turnham Green
Upminster Bridge
Upney
Uxbridge
West Acton
West Finchley
West Harrow
Westbourne Park
Willesden Green
Wood Green
Wood Lane
Woodford
Woodside Park
Victoria Coach Station
Alperton
Amersham
Arnos Grove
Barkingside
Barons Court
Becontree
Boston Manor
Brent Cross
Bromley-by-Bow
Buckhurst Hill
Burnt Oak
Canons Park
Chalfont & Latimer
Chesham
Chigwell
Chiswick Park
Chorleywood
Cockfosters
Colindale
Croxley
Dagenham East
Dagenham Heathway
Debden
Ealing Common
East Acton
East Finchley
Edgware
Elm Park
Epping
Fairlop
Fulham Broadway
Goldhawk Road
Grange Hill
Greenford
Hainault
Alperton
Amersham
Arnos Grove
Barkingside
Barons Court
Becontree
Boston Manor
Brent Cross
Bromley-by-Bow
Buckhurst Hill
Burnt Oak
Canons Park
Chalfont & Latimer
Chesham
Chigwell
Chiswick Park
Chorleywood
Cockfosters
Colindale
Croxley
Dagenham East
Dagenham Heathway
Debden
Ealing Common
East Acton
East Finchley
Edgware
Elm Park
Epping
Fairlop
Fulham Broadway
Goldhawk Road
Grange Hill
Greenford
Hainault
Harlesden
Harrow & Wealdstone
Hendon Central
High Barnet
Hillingdon
Hornchurch
Hounslow Central
Hounslow East
Hounslow West
Ickenham
Kenton
Kew Gardens
Kilburn Park
Kingsbury
Latimer Road
Loughton
Mill Hill East
Moor Park
Neasden
North Acton
North Ealing
North Harrow
Northfields
Northolt
Northwick Park
Northwood
Northwood Hills
Oakwood
Osterley
Park Royal
Perivale
Pinner
Preston Road
Queensbury
Ravenscourt Park
Rayners Lane
Rickmansworth
Roding Valley
Royal Oak
Ruislip
Ruislip Manor
Snaresbrook
South Ealing
South Harrow
South Kenton
South Ruislip
South Woodford
Stamford Brook
Stanmore
Stonebridge Park
Sudbury Hill
Sudbury Town
Theydon Bois
Totteridge & Whetstone
Turnham Green
Upminster Bridge
Upney
Uxbridge
West Acton
West Finchley
West Harrow
Westbourne Park
Willesden Green
Wood Green
Wood Lane
Woodford
Woodside Park
Victoria Coach Station
Virgin Media has been helping Tube passengers get online underground since June 2012, with nearly half a million people using the new service during the 2012 Games. LU and Virgin Media have continued to develop the service with 250 stations now online.
All Tube customers can keep up-to-date with TfL travel information and quality London entertainment and news at no cost through Virgin Media's WiFi portal.
Customers of Virgin Media, EE, Orange, T-Mobile, Vodafone, O2 and Three, can access WiFi at no extra cost but Virgin Media also offers a pay-as-you-go service with daily, weekly and monthly passes, so that WiFi access is available to all.